Silence is golden (or more proof social media metrics mislead)

Captura-de-pantalla-2015-05-05-a-las-14.00.25 In the lead piece for our last newsletter, Smoking Gun PR head honcho and all round public relations mastermind Rick Guttridge waxed lyrical why It’s nice to be liked on social media, but better to get engaged. He’s not alone in this mistrust of basic social media metrics, and now a social media agency based in Minneapolis, U.S.A., has provided...

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Anonymous social media cannot impede the law

460773149 They say the era of the selfie is coming to an end. Whether that’s true or not, it’s hard to deny that online networking is turning from self-promotion to faceless engagement, but what does this mean for crime and redemption? With news hitting this month that Facebook is preparing to launch Rooms, a stand-alone social media app that allows users...

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Social media and staff- is trust more important than reach?

Ar0010000 If you’ve been keeping an eye on the media news this week- as we have at this particular award-winning Manchester PR agency- then news from India’s biggest newspaper probably won’t have passed by unnoticed. And for good reason too, as irrespective of your particular industry, it calls into question a few moral, ethical and practical issues with the biggest of...

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Four things NOT to use in your social media content strategy.

Social-Media-Fail What not to Tweet – RT and follow to #Win Four things NOT to use in your social media content strategy. Vanity seems to be an underlying issue for a lot of brands wanting to use social media to market their business. ‘I want thousands of likes because my competitor has’ or ‘if I have 10,000 Twitter followers customers will...

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The Smoking Gun PR Almanac 2013

PaperweightGraysAlmanac That was the year that was. Here at Manchester’s most ingenious public relations agency we’re counting blessings after the team’s most successful 12 months yet, and the media world is gauging the impact of truly monumental events and shifts in trends. Over the course of 2013 we’ve rebranded- placing a focus on ingeniousness- garnered fantastic new clients, and worked on...

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