FMCG influencer partnership: Hacking Christmas with Oven Pride

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look. Christmas is a key sales period for our cleaning client, Oven Pride. It’s also one of the busiest and most competitive times of the year for many FMCG brands. To help them cut through...

Read More

Product, package, and FMCG PR: Has Dove bottled Real Beauty?

tdy_style_dove_soap_170509.today-inline-vid-featured-desktop If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand love affairs in the FMCG...

Read More

Effective PR in action – the Smoking Gun proof

When we launched Smoking Gun we wanted to create campaigns that offered our clients tangible results and as no two campaigns are the same, neither are our reporting metrics. PR is so much more than a book of cuttings and we aim to show that with every piece of work.In brief, here are five headline results we’ve achieved with recent work.

Read More

Persil – Cook With the Kids

We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...

Read More