Persil – Cook With the Kids

We were tasked with creating noise around the launch of a harder working formula of leading FMCG brand – Persil Washing Up Liquid. We wanted a campaign with meaning which touched vital triggers for our target audience. The strategy was to achieve cut through and create powerful and emotive memories linked to the product to help engender purchase swaps in...

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SAScon Mini 2014 – The State of Digital PR

If you follow us on Twitter you may have seen that I went to SAScon Mini on Friday to get the latest on all things search and social. Sponsored by Melbourne Server Hosting, the day was search and social heaven for digital folk. The day kicked off with a keynote from Battenhall‘s Drew Benvie (the man who wrote the Wikipedia...

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Google+ introduces ‘promoted’ +Posts

Unknown-1 The heavyweights of social media are continuing to follow suit, with news this week that the third horse in the race is set to introduce it’s own version of promoted content. No real surprises here then. In a similar vein to Facebook’s sponsored posts, Google+ has announced the first two brands set to benefit from new +Posts; Ritz crackers, British...

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How the Turner Prize-winner defined public relations in 2013

Laure-Prouvost-Wantee-Installation-View-via-Turner-Prize-1-440x293 On Monday evening what could well be the most talked about award ceremony in the British arts scene took place. In many ways we were disappointed with the outcome, but nonetheless were intrigued by the victor’s offering, what with her clear focus on combining narratives with reality, blending various mediums together to achieve one overall impact. Which makes sense to...

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Selling fear, scaring consumers and mocking advertisers

fear Advertisers have long been toying with covert crowd sourcing, taking unsuspecting consumers and placing them at the centre of a campaign. It’s a great idea, albeit you need an original concept to pull it off. Get it right, and the potential for that content to go viral is huge. Everyone enjoys watching a good prank, and few people are put...

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