February 2018 in the Smoking Gun study

0283D4FC-ED67-43B4-B43B-93C6EC84C30E You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out of this Manchester comms agency of late. Allow us to digress.    First up, we’re delighted to have received a new PR agency brief from Little Sports Coaching, with the client calling on our expertise in bagging earned media coverage to help...

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A very digital Christmas to you, too

image A couple of years ago we posted a blog entitled ‘Release the hounds’. It focused on the onslaught of seasonal commercials, and despite the fact everyone here on Bridge Street loves festive fun, the headline is pretty fitting. Even if we do say so ourselves. November brings with it plenty of things- from fireworks and terrified pets to incessant wind...

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Facebook Notes: Bigger than Prince, or too little too late?

facebook-no-notes The world’s most popular- or at least most visible- social network is about to roll out an update to a feature most people didn’t even know existed. So what’s the point? Exactly why Facebook has ignored its Notes function for so long is something of a mystery. Although difficult (nay, potentially impossible) to monetise, meaning prioritising other areas of user...

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How to do PR in a post-PR world

gwn-food-stamps-nom-jpg So this week the Twittersphere has been awash with negativity. Some of which is understandable, some simply serves to prove the point that there’s plenty wrong with the somewhat anonymous digital world. Following the dismissal of Jeremy Clarkson the rumour mill began churning out speculative stories concerning the imminent appointment of Sue Perkins as a new host for Top Gear. A...

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