5 Controversial Christmas campaigns

IMG_0392 We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same gusto Santa chomps down on cookies, attempting to win our hearts— and purchasing decisions— through positive tales of people coming together, being nice to each other, and taking stock of their loved ones. But not all companies think in the...

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Marketing problems: Is the UK industry failing to represent regionality?

d4699d92de960d6a7ee54d25d4506280 Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we are blessed with some of the strongest regional accents, and identities, the world has ever seen. Take us here in Manchester, for example. The locals, born and bred Mancunians, sound pretty different to those who were raised in the outlying...

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Essential Business Tips: Partnership Marketing

57d3f33691c88c2e421356f353b05f71e5c0585f205c3d5924b670ce234bf9f0 Guest blog post by Innovate UK It’s not easy to get eyes on your site. In fact, it’s hard work, time-consuming and very expensive. This is a problem that no startup wants to endure. Thankfully, there’s a simple way around this. Partnership Marketing could be the answer. With Innovate UK’s Essential Business Tips, your brand could get a head start...

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