Marketing the referendum: The EU campaigns none of us expected

2173473_e20efb74 As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK has made in decades. Inadvertently referencing The Clash in the process, it seems the country and everyone living here is locked in the tumultuous choice- should we stay or should we go? One of the biggest criticisms aimed at both the...

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Things marketing professionals were excited about in 1985

back-to-the-future-part-ii-screenshot As you may or may not have picked up on, today has been christened Back To The Future Day. The reason being that in the second episode of the Hollywood franchise, Marty McFly and The Doc set the clock on the DeLorean time machine to 21st October 2015, flinging themselves 30 years into the future. Once the pair arrived, they...

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Boris Johnson, celeb culture and bad public relations for Britain

JS41560680-2 Here at Manchester’s most innovative and ingenious public relations agency we could talk until the cows come home about the benefits and rewards brands can reap from a great celebrity endorsement or affiliation. Nevertheless, we’ve also mentioned on a number of occasions how vital it is to get this right. On the one hand, then, we’re intrinsically involved in Britain’s...

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Marketing spiel, lightbulb cartels and falling tablet sales

Lightbulb If the latest statistics are much to go by it seems the days of increasing tablet sales could be a thing of the past as the world’s best selling model has seen a fall in units shifted of nearly 50% during the last quarter. Now don’t get us wrong, as tech-loving public relations pros we love the iPad, and believe it’s a...

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May 2014 in the Smoking Gun study

  As spring quickly turns into summer there’s plenty to feel cheerful about from where we’re sitting. Not least our latest client win, with more new members of the family joining the fold and our wonderful new offices to boot. After a smooth and virtually seamless move to our new address here on Bridge Street, it gives us great pleasure...

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