Deafening silence: Why brands should never say nothing

A waiting crowd in front of a microphone and podium Earlier this month Martin Sorrell, founder of advertising giant WPP, made the shock decision to walk away from the global media empire he had built up since the 1980s. What happened next raised even more eyebrows. Aged-73, Sorrell wasn’t just chief executive of WPP, but also considered a fountain of knowledge and professional icon by many in the industry. A...

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Male sexism and the modern marketing minefield

vader-dad-20111112-110814 Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact on our work as a leading marketing, PR, and comms agency. One of which is sexism, and the way in which gender stereotypes play out in the media as a whole, and specifically advertising. ‘Are these shoes really sexist?’ we...

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Marketing the referendum: The EU campaigns none of us expected

2173473_e20efb74 As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK has made in decades. Inadvertently referencing The Clash in the process, it seems the country and everyone living here is locked in the tumultuous choice- should we stay or should we go? One of the biggest criticisms aimed at both the...

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