Oven Pride- #ProudAtPride

Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.

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How to ruin social sentiment and alienate the media

mastercard crap Image source: The Drum   As MD of a PR agency I’m often asked the same question: how can businesses persuade journalists to deliver on-brand messages? It’s difficult to answer succinctly, but after last week’s furore following a ‘press pass for tweets’ scandal, one particular credit card giant has given us a good example of what not to do. The...

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A blog about blogs

With the media landscape changing as newspapers and magazines continue to struggle, there’s one platform which is unquestionably on the rise – blogs. From mummy bloggers chronicling the lives of their little ones to foodies reviewing restaurants and everything in between. Here at Smoking Gun, we know the importance of engaging with bloggers. They are gradually becoming just as important...

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What were the Best Royal Wedding PR Stunts?

So it’s a week since the Royal Wedding, which I’m sure everyone would agree was lovely (if not a little over played, as I’m pretty certain I may have accidentally seen it 3 times). However in the PR world much like the happy couple we’d been preparing for the big day for months, planning stunts and pitching ideas to clients...

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HEXBUG – what stand out media relations mean

Thanks to our ingenious, hard working media relations campaign pre – Christmas, HEXBUG scored 240 media hits over six months, creating 192 million opportunities to see – as a result, these little robots can now be found in one in seven UK households.  

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