Russian Trolls: Why Facebook is quickly becoming Public Enemy #1

watch-out-for-trolls-67583514 As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness. After all, it impacts on almost every aspects of our business, from its effect on the perceived legitimacy of what the public sees, hears, and reads, to the growing malaise towards the dissemination of information on social media. With this in...

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PR agency thoughts: #SoWhiteProject, minorities and diversity in advertising

SNN0115XX-6290_1720179a You don’t need to be an award-winning PR agency to have picked up on an article in The Times last weekend about the apparent decline in requests for images on Shutterstock that feature white models, part of a wider trend wherein brands are increasingly using minority groups to avoid labels like ‘homophobic’ and ‘racist’. The likes of Lloyds, McDonalds, Tiffany, and Dove were all referenced in the piece,...

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T Time: The gospel according to Tony

Tony-Shines-300x238-1-1 Blimey, according to some sources, it’s 3,500 years (next Tuesday) since Moses descended Mount Sinai with the Ten Commandments. In truth, they haven’t aged all that well. Despite his innovative dual-tablet presentation of the All Time Top Ten Things It’s Really Best Not To Do, Moses’ prescriptive vision has fallen a little flat in the digital age. Without the aid...

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Around 1/3 of Britons play on mobiles- so what?

games-300x169 Although the realm of mobile computer games may seem far removed from most businesses, the fact some 20million UK residents are now using their smartphones as button bashing handheld consoles each month should not be overlooked by anyone. Least of all those looking to make a digital impact. With 62.74million people living in this country, or thereabouts, any platform that...

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