User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

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Male sexism and the modern marketing minefield

vader-dad-20111112-110814 Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact on our work as a leading marketing, PR, and comms agency. One of which is sexism, and the way in which gender stereotypes play out in the media as a whole, and specifically advertising. ‘Are these shoes really sexist?’ we...

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Today’s big PR question- is paper dying?

12056608-Indian-Ocean-landscape-Seychelles-Old-postcard-Isolated-on-white-background-Stock-Photo While the jury is out, to some extent, when it comes to the exact date which marked the start of the art of paper making- after all, they didn’t have that much to write their records on- educated minds would suggest the very first sheet was produced during the Eastern Han dynasty of ancient China, which spanned 202BC – AD220. Since then,...

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The Blagger’s Blog 11th September 2015

uktv-jon-snow-drugs-live-1 Quote of the week “By the time I was completely stoned, I felt utterly bereft.” Channel 4 news legend and all round media big gun Jon Snow, commenting on the time he tried, and did not enjoy, smoking cannabis. Weekly High On a lighter note than our last instalment, this week we’ve fallen in love with A-dam Underwear’s new advert,...

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