How valuable is PR to reputation management (really)?

Two young boys and businessmen dressed in suits and glasses sit at a desk with a homemade lie detector machine. This serious interview is conducted in an office and the machine is predicting a lie from the job candidate. Dishonesty will eventually catch up to you. Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of disbelief?

Read More

User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

Read More

Male sexism and the modern marketing minefield

vader-dad-20111112-110814 Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact on our work as a leading marketing, PR, and comms agency. One of which is sexism, and the way in which gender stereotypes play out in the media as a whole, and specifically advertising. ‘Are these shoes really sexist?’ we...

Read More

Today’s big PR question- is paper dying?

12056608-Indian-Ocean-landscape-Seychelles-Old-postcard-Isolated-on-white-background-Stock-Photo While the jury is out, to some extent, when it comes to the exact date which marked the start of the art of paper making- after all, they didn’t have that much to write their records on- educated minds would suggest the very first sheet was produced during the Eastern Han dynasty of ancient China, which spanned 202BC – AD220. Since then,...

Read More