User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

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What Naomi Campbell’s Wikipedia clean-up tells PRs and brands

2013.04.04_Cleanup_Data Wikipedia; the great equaliser of our time, a priceless goldmine of stats and facts, or a platform for lies, half-truths and misinformation? When you take into consideration how a few years ago a friend showed me how he had included himself in a French national football squad from the 1960s, the answer seems quite obvious. Don’t believe everything you read,...

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The Blagger’s Blog 13th December 2013

Unknown-2   A weekly roundup of media news and talking points, sans effort

 

Thought for the Week

“If this bill goes through, it would be a disaster. Farmers would no longer be able to produce their own seeds. That’s the ultimate aim of the agro-industry.” Maria José Guazzelli, of Centro Ecológico, an organisation representing a coalition of Brazilian...

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The politics of press coverage

0_0_614_http---offlinehbpl.hbpl.co.uk-news-ORP-flop-of-the-month-20131114094214651 With the ongoing Newcastle United scandal currently taking up column inches in B2B media publications, here at Smoking Gun PR we’ve been considering the etiquette and relationship between brands and editorial outlets. It’s never been smooth sailing for anyone involved, but given the state of the nation’s journalistic organisations the sea is becoming far rougher. If you missed the story...

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