How valuable is PR to reputation management (really)?

Two young boys and businessmen dressed in suits and glasses sit at a desk with a homemade lie detector machine. This serious interview is conducted in an office and the machine is predicting a lie from the job candidate. Dishonesty will eventually catch up to you. Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of disbelief?

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User Generated Content impacts on reputation management

Designer woman drawing website ux app development. User experience concept. While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to PR reputation management is one of...

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What Naomi Campbell’s Wikipedia clean-up tells PRs and brands

2013.04.04_Cleanup_Data Wikipedia; the great equaliser of our time, a priceless goldmine of stats and facts, or a platform for lies, half-truths and misinformation? When you take into consideration how a few years ago a friend showed me how he had included himself in a French national football squad from the 1960s, the answer seems quite obvious. Don’t believe everything you read,...

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The Blagger’s Blog 13th December 2013

Unknown-2   A weekly roundup of media news and talking points, sans effort


Thought for the Week

“If this bill goes through, it would be a disaster. Farmers would no longer be able to produce their own seeds. That’s the ultimate aim of the agro-industry.” Maria José Guazzelli, of Centro Ecológico, an organisation representing a coalition of Brazilian...

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