Social media agency: Facebook and Google as publishers

og_image How do you see Facebook and Google? A social network and a search engine, or tools for spreading information online? This is the big question that has been asked several times over already, not least on this PR, marketing, comms, and social media agency blog.

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Russian Trolls: Why Facebook is quickly becoming Public Enemy #1

watch-out-for-trolls-67583514 As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness. After all, it impacts on almost every aspects of our business, from its effect on the perceived legitimacy of what the public sees, hears, and reads, to the growing malaise towards the dissemination of information on social media. With this in...

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Advertising fear: Is it game over for the Madmen?

Mad-Men3-940x460-1490972760 This week we picked up on the announcement that Unilever, one of the world’s biggest FMCG companies responsible for a host of household name brands, was set to cull a significant amount of its current advertising budget. Thanks to Financial Times for the tip off.

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Cleaning up: Why Facebook still isn’t doing enough to protect your brand

shutterstock_134399564 Supposedly the world’s favourite social network, despite its popularity and usefulness, I can’t help but feel companies have good reasons to be angry at Facebook right now. From extremist content to fake news, the platform needs to step up in order to clean up its act. While there have been some significant steps taken of late, there could be so...

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