FMCG influencer partnership: Hacking Christmas with Oven Pride

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look. Christmas is a key sales period for our cleaning client, Oven Pride. It’s also one of the busiest and most competitive times of the year for many FMCG brands. To help them cut through...

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