7 steps to developing a PR strategy with social media at its heart

Teamwork helps us select the best information. To bring to customers to use in successful work. Quality work concept, vintage effect. Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.

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Fear v social media, and your PR campaign strategy

iStock-452144857 Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put bosses off investing the appropriate time and money to garner great results from online networks.

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#DeleteFacebook- Has Facebook’s disrespect gone too far?

Cyber security global network concept, man hand protecting smartphone with wolrd map connection vitual screen. By now the details surrounding Facebook and Cambridge Analytica’s data breach should be pretty clear, with information on more than 50million social network account holders in the US ‘harvested’ by the research company during an academic study. One of the main problems with this is that in addition to those directly involved with the study, i.e. those who gave their permission...

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Too much time online? Leave digital to the pros

London, England - March 22, 2016: Nokia 3310 Mobile Phone, First Introduced in September 2000, It was one of Nokia's most successful models. When Nokia announced plans to resurrect its iconic 3310 mobile in February last year everyone over the age of 30 thought; ‘amazing, Snake!’ But this is just one example staff at our agency have noticed where tech companies, industry analysts, and, most significantly, doctors are trying to get people to unplug from the online world more frequently. Health aside, drafting in the digital pros to take...

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