Advertising, social media, and the Winter Olympics

Snowboarder sitting on the edge of the mountain and enjoy the winter landscape. Canillo ski region. Andorra With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.

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Facebook update: From 360 video to job ads

grand-canyon-full-screen-panorama Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

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7 essential tools for better digital content creation

IMG_0193.203326 Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.   In 2017, it has never been more vital for brands to have great words, pictures, videos and similar share-ables in order to compete effectively in the world of digital marketing. But not all...

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Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

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LinkedIn: From B2B to B2C

Linked B2C It began life as a platform purely aimed at professionals and businesses looking to engage with other professionals. Like a networking event that never ends, has no specific venue, and boasts a guestlist of millions, each with their own skillset, ideas and plans. But whilst LinkedIn’s usefulness in terms of forming valuable B2B relationships has come under fire in recent...

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