7 steps to developing a PR strategy with social media at its heart

Teamwork helps us select the best information. To bring to customers to use in successful work. Quality work concept, vintage effect. Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.

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Has the influencer marketing ship sailed?

Origami paper sailboats, female woman leadership business concept, toning The brick and mortar business interests of two prominent social media-ites have hit very rocky times, leading to bankruptcy and closures. You might wonder how, if they can’t get people through the doors of their own stores, any brand could consider investing in influencer marketing,

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Advertising, social media, and the Winter Olympics

Snowboarder sitting on the edge of the mountain and enjoy the winter landscape. Canillo ski region. Andorra With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.

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Facebook update: From 360 video to job ads

grand-canyon-full-screen-panorama Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

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7 essential tools for better digital content creation

IMG_0193.203326 Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.   In 2017, it has never been more vital for brands to have great words, pictures, videos and similar share-ables in order to compete effectively in the world of digital marketing. But not all...

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