Facebook update: From 360 video to job ads

grand-canyon-full-screen-panorama Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

Read More

7 essential tools for better digital content creation

IMG_0193.203326 In 2017, it has never been more vital for brands to have great words, pictures, videos and similar share-ables in order to compete effectively in the world of digital marketing. But not all content is good content, despite what some say. So whilst good content sells, bad, unimaginative and unprofessional content isn’t likely to persuade anyone any time soon. From...

Read More

Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

Read More

LinkedIn: From B2B to B2C

Linked B2C It began life as a platform purely aimed at professionals and businesses looking to engage with other professionals. Like a networking event that never ends, has no specific venue, and boasts a guestlist of millions, each with their own skillset, ideas and plans. But whilst LinkedIn’s usefulness in terms of forming valuable B2B relationships has come under fire in recent...

Read More

Facebook Notes: Bigger than Prince, or too little too late?

facebook-no-notes The world’s most popular- or at least most visible- social network is about to roll out an update to a feature most people didn’t even know existed. So what’s the point? Exactly why Facebook has ignored its Notes function for so long is something of a mystery. Although difficult (nay, potentially impossible) to monetise, meaning prioritising other areas of user...

Read More