Everything you ever wanted to know about Influencer Marketing

Top-655_edited-1-620x543 We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for that. Want honest product reviews?...

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LinkedIn: From B2B to B2C

Linked B2C It began life as a platform purely aimed at professionals and businesses looking to engage with other professionals. Like a networking event that never ends, has no specific venue, and boasts a guestlist of millions, each with their own skillset, ideas and plans. But whilst LinkedIn’s usefulness in terms of forming valuable B2B relationships has come under fire in recent...

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Facebook Notes: Bigger than Prince, or too little too late?

facebook-no-notes The world’s most popular- or at least most visible- social network is about to roll out an update to a feature most people didn’t even know existed. So what’s the point? Exactly why Facebook has ignored its Notes function for so long is something of a mystery. Although difficult (nay, potentially impossible) to monetise, meaning prioritising other areas of user...

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Where were you on World Emoji Day?

emoji-love On 17th July the planet paid homage to those little smiley yellow faces that are fast becoming a language in their own right. So how did brands take advantage of this clear marketing opportunity? Contrary to popular belief, the humble emoji actually began its journey towards digital communication dominance back in 1998, long before phrases like social media were a...

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The Blagger’s Blog 15th May 2015

BBBANNA001 A weekly roundup of media news and talking points, sans effort Quote of the week “I don’t think anyone steals anything; all of us borrow.” Legendary blues-man B.B. King, who sadly died this week, aged-89. He probably wasn’t talking about PR and the media at the time, but nevertheless it works. Weekly High  Geek chic aside, Silicone Valley isn’t renowned for style....

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