Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ stunts from 2017.   To...

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‘Digital Britain’ responds to refugee crisis on social media

map You can’t move for stories on every possible media platform concerning the current situation in Europe, North Africa, and the Middle East. From right wing tabloids to lefty broadsheets, national radio stations to local news sites, it seems everyone has an opinion on what needs to be done. More so, everyone has an opinion on what’s currently being done. It’s...

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Smoking hot social media trends

Social Media trends and statistics. Ever changing; impossible to keep up with but always important to know, especially when running brand social media campaigns. We’ve compiled a video, explaining some your unanswered digital questions. From Twitter trends, to Facebook facts and benchmarks; we want to keep you in the know this 2015. We live and breathe social media here at...

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Silentnight Advent Calendar – a social media case study

Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period. Crucial to this was site visibility and social media. We were tasked with increasing web traffic from social media and given a tough KPI of 10% of all traffic to be from...

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Magnet Trade – B2B PR case study

Magnet Trade, the nationwide kitchen and joinery experts, challenged us to engage its tradesperson target audience via a B2B and B2C campaign – driving awareness of its products – with the ultimate aim of increasing trade account applications.

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