Snapchat marketing: ASA judgement says #Ad is essential

judgement There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial (i.e paid for or sponsored)...

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Russian Trolls: Why Facebook is quickly becoming Public Enemy #1

watch-out-for-trolls-67583514 As regular readers of the Smoking Gun PR blog will know, we’ve been following the fake news situation with keenness. After all, it impacts on almost every aspects of our business, from its effect on the perceived legitimacy of what the public sees, hears, and reads, to the growing malaise towards the dissemination of information on social media. With this in...

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