August 2017 in the Smoking Gun study

SGPR - collage.001 With the last few weeks being all about media silly season- that precious time of year when Parliament is out and half the country is on holiday- you’d think we’d have very little to talk about. Nothing could be further from the truth, though- hence new client wins, new staff arrivals, one textbook example of newsjacking, and plenty more besides. First...

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Copywriting experts offer an ode to the obscurity of the English language

oxford_1833074b Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of size- a far bigger expanse...

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PR experts and #GE2017: How the election result happened in public relations speak

Theresa-May Just seven days ago the country looked rather different to what we see today, politically at least. The 24-hours before the snap General Election called by Theresa May’s Conservative Party was defined by last-ditch attempts by all concerned to win over the electorate- from mud-slinging and character assassinations to door-knocking and social sharing, it seemed everyone was getting involved in...

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