Copywriting experts offer an ode to the obscurity of the English language

oxford_1833074b Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of size- a far bigger expanse...

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PR experts and #GE2017: How the election result happened in public relations speak

Theresa-May Just seven days ago the country looked rather different to what we see today, politically at least. The 24-hours before the snap General Election called by Theresa May’s Conservative Party was defined by last-ditch attempts by all concerned to win over the electorate- from mud-slinging and character assassinations to door-knocking and social sharing, it seemed everyone was getting involved in...

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7 times social media campaigns went sour

5926ff9a1600002200ddccf8 The old media mantra used to be never work with children or animals. These days you can add to that ‘or the public as a whole, online, unless you really know exactly what you’re doing’. For brands, sometimes playing the social media game is far from safe, and winning is never easy. It’s impossible to tell when a campaign might...

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Event PR (gone wrong): Learnings from Fyre Festival

IMG_0302 It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule at the helm. The reality was some dry white bread with a slice of reformed cheese and aneamic-looking salad shoved in a polystyrene carton, chaos, cancellations, and punters stranded on a private island. OK, so on the face of it...

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