Social media marketing: 5 mistakes people still make on Twitter

twittermistakes1 As expert digital public relations professionals and deft social media marketing types it goes without saying it’s our business to keep abreast of best practice when it comes to the world’s most popular 140-character-based network. Not that we want to blow our own trumpet too loudly. Of course the pace of development on Twitter, and pretty much every other social...

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#100HappyDays – Be Positive

One month into 2014 and how many of us have broken our resolutions? Part of the problem may be our attitudes and outlook towards the task, feeling like we cannot keep it up…WE CAN! No, I haven’t gone crazy. As part of our personal development at Smoking Gun we have been taking part in group training with the lovely Gillian...

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Infographic: Twitter and Christmas shopping

It’s the first week of December, which can mean only one thing…Christmas is now less than 25 days away! As such this week’s infographic looks at the influence of Twitter on Christmas shopping. A hat tip to Twitter who created the infographic.

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Twitter’s timeline, and other updates

twitter-logotype Social media waits for no man, or so they say. Just look at the world’s most talked about micro-blogging site for proof, with recent times welcoming major changes. The biggest of all being Twitter’s stock market floatation. So far the offering has been a far more stable event than rival Facebook’s near-catastrophe, but experts are predicting a decline in share...

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The media, this month – November 2013

doctor_who_50_years_large_verge_medium_landscape BROADCAST- Doctor Who’s 50th Anniversary episode, aired last Saturday, is believed to have drawn the largest ever TV audience for a dramatic presentation. DIGITAL- The word ‘selfie’ has been added to the Oxford English Dictionary, with the same linguistic experts voting it Word of the Year 2013. PR- Smoking Gun staff picked up no less than three awards at the...

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