Social media and staff- is trust more important than reach?

Ar0010000 If you’ve been keeping an eye on the media news this week- as we have at this particular award-winning Manchester PR agency- then news from India’s biggest newspaper probably won’t have passed by unnoticed. And for good reason too, as irrespective of your particular industry, it calls into question a few moral, ethical and practical issues with the biggest of...

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Four things NOT to use in your social media content strategy.

Social-Media-Fail What not to Tweet – RT and follow to #Win Four things NOT to use in your social media content strategy. Vanity seems to be an underlying issue for a lot of brands wanting to use social media to market their business. ‘I want thousands of likes because my competitor has’ or ‘if I have 10,000 Twitter followers customers will...

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Social media marketing: 5 mistakes people still make on Twitter

twittermistakes1 As expert digital public relations professionals and deft social media marketing types it goes without saying it’s our business to keep abreast of best practice when it comes to the world’s most popular 140-character-based network. Not that we want to blow our own trumpet too loudly. Of course the pace of development on Twitter, and pretty much every other social...

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#100HappyDays – Be Positive

One month into 2014 and how many of us have broken our resolutions? Part of the problem may be our attitudes and outlook towards the task, feeling like we cannot keep it up…WE CAN! No, I haven’t gone crazy. As part of our personal development at Smoking Gun we have been taking part in group training with the lovely Gillian...

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Infographic: Twitter and Christmas shopping

It’s the first week of December, which can mean only one thing…Christmas is now less than 25 days away! As such this week’s infographic looks at the influence of Twitter on Christmas shopping. A hat tip to Twitter who created the infographic.

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