The Team

Meet the people behind the award winning Manchester PR Agency

Award Winning Manchester PR Agency

Our staff

An agency is only as strong as its people, and we have some very strong PR professors aboard. With decades of experience between us, ranging from consumer and B2B public relations to marketing and journalism, expect inquisitive minds, original thinkers, first rate multi-media experts, and fearlessly intrepid industry orchestrators . Not to mention stand out results.


Your career

At Smoking Gun PR we’re always interested in meeting potential colleagues and welcome applications from novices and veterans alike. That is providing they can think laterally, and come up with inventive and ingenious ideas on a daily basis. Oh, and they need to be jolly nice too; after all, we’re a friendly old bunch. Please visit our PR jobs page for any current vacancies

Rick's Story

Rick's Story

Rick Guttridge

Managing Director and Co-Owner

Rick previously enjoyed spells in full-service agencies, was MD at major consumer specialist PR outfit and has led accounts on many major international brands. He is committed to continuous professional development and enjoys helping staff grow as much as seeing clients in the media.

Rick grew up with the media in his blood thanks to his Uncle Peter, an acclaimed writer. The obsession was confirmed whilst a paperboy, reading the sports section of every national between deliveries each weekend. This was the same time he showed his first entrepreneurial spark, taking on paper rounds for the Wigan Reporter, Leader and Observer papers covering his entire village, before sub-contracting school friends to work for him.

Later, Rick’s customer centric approach and business understanding was formed when working for major companies Whitbread, Georgia Pacific and Royal Mail.

After breaking into media by launching and editing JJ’s magazine for Wigan Athletic Rick faced a career crossroads when he was offered an agency PR role and a position as a football correspondent with the Wigan Evening Post. He chose PR and has never looked back.

His all time favourite story is Lord Of The Rings which he feels remains as captivating for him now as it was when he was a child.

Vanessa's Story

Vanessa Guttridge

Director and Co-Owner

It was clear from a very early age that a vivid imagination and a love of people and company were central to Vanessa’s personality. Over the years these skills became turned into a flair for story telling, becoming the obvious basis for a future in communication.

Vanessa has worked at a variety of PR, event and integrated marketing agencies in addition to in-house marketing and PR roles after studying media production.

Whether dressing Coronation Street stars on the catwalk, running private parties at the homes of England’s international footballers or securing full-page features in national press, Vanessa’s friendly demeanor always comes to the fore.

Vanessa showed glimpses of her future career choice when taking on the task of organising her university leavers ball with her friend, in the process booking up and coming comic Peter Kay to headline the event for the princely sum of £250 with a rider consisting of several hotel mini bars worth of booze!

Vanessa’s chosen story is Charles Dickens, A Christmas Carol (it does not pay to be mean, however everyone deserves a second chance)

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Kerry's Story

Kerry Aldcroft

Office Manager

Like any creative, ingenious machine, Smoking Gun PR only performs properly when all the wheels are well oiled, and the cogs turning properly. Thanks to Kerry our systems are constantly in tip top condition, with her keen organisational and administrative skills keeping the ship tight and delivering outstanding client service.

Joining us after a 12 year spell at legal giant Pannone LLP, most recently as Member Liaison Manager offering support to a network of external firms and solicitors, whilst there are plenty of differences between the worlds of public relations and law the two industries do share one thing in common. Namely the need for second-to-none co-ordination and management. The perfect professional to ensure we’re always in full working order, when she’s not keeping us on the straight and narrow Kerry can be found cooking for loved ones at home or pulling pints in her family’s pub – two pastimes everyone here certainly approves of.

Kerry’s favourite book is the light hearted The Time Travellers Wife. A love story but with a twist that pulls you in. As with so many successful novels, it was taken to the big screen but as is often the case it’s never as good at the original.

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Jane's Story

Jane Alcock

Associate Director

A fresh face on Manchester’s PR scene, with a refreshingly fearless approach to match, Jane’s experience speaks volumes. She brings over a decade of experience working alongside some of London’s brightest creative agencies, and dealing with brands ranging from Kenwood to Mumm Champagne, she leaves an impressive trail of campaigns in her wake.


Jane’s interest in the media developed while studying the subject with Psychology at university. A month after her move to the capital she played a part in organising Sports Illustrated’s annual swimsuit party and a brand building role for FMCG soon followed. As did a journalist in a pumpkin, a pub for dogs and a Bond girl dressed in carrier bags.


More recently Jane has adopted an epicurean attitude towards her career with work for Phipps PR. Her job – promoting Green & Black’s, Kettle Chips and Tio Pepe – was almost as enviable as the following career break spent in the Alps and Cornwall.


Jane is currently trying to read the Game of Thrones books and struggling to work out whether to read book three or watch series four.

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Hayley's Story

Hayley Peters

Senior Account Director

In every successful agency you need a mix of experience and fresh ideas. With more than eleven years behind her in Manchester’s communications industry then, during which time she has honed impressive skills and developing forward thinking concepts, Hayley represents both those requirements, personified.


Beginning her career at the age of just 17, just over a decade later and Hayley has racked up the kind of resume that would make many more mature professionals green with envy. A specialist in travel, hospitality, mother and baby, food, and retail public relations, her CV name-checks some of the biggest brands in those businesses, from Aldi and Warburtons to Holiday Inn, All Saints and Eurocamp. That’s before we come to mention the British Army.


With a keen understanding of what constitutes successful strategic planning, and a love for the same insight-driven approach that lies at the heart of the Smoking Gun PR, her love of data, reports and intelligence-focused campaign work means it took no time at all for Hayley to become a core member of the family here on Bridge Street. Forsaking fluff for hard work based on real insights and knowledge garnered from a big agency background, to say we value her input would be the understatement of the century.


Hayley’s favourite book is To Kill A Mockingbird by Harper Lee, which transfixed her as a teenager because of its moral hero and the moving nature of the story told through the eyes of a little girl, making it the first book she ever felt emotional about.

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Louise's Story

Louise Woodward

Account Director

A decade or so after graduating from Sheffield Hallam, Louise remains a Steel City girl, daily crossing the Yorkshire/Lancashire border all in the name of PR.


It didn’t take long for Louise to find her feet in the public relations game. Diving in at the deep end of public sector work, her role with an NHS Trust quickly gave way to consumer work for agencies in Sheffield and Leeds, during which time she has produced outstanding results for a plethora of high profile clients. Not least Stoves, Belling, Hallmark Cards and, with one campaign even gaining the backing of Ed Miliband and another a CIPR Excellence Award for social media.


Clearly innovative and forward thinking, appearances at universities across the region are indicative of her appreciation for the need to ensure tomorrow’s bright young things can match these high standards.


Louise’s favourite book is The Twits by Roald Dahl. A tale she read and re-read as a young girl, this timeless tale is exemplary of why its creator is one of the greatest scribes of all time, regardless of your age.

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Stacey's Story

Stacey Waugh

Senior Account Manager

Along with her passion for creativity, travel and culture, Stacey brings to the team extensive knowledge gleaned from a multitude of past PR success stories. As such the word ‘experienced’ would be an understatement.

Over the last six years since graduating in Public Relations, Stacey has clocked up plenty of miles. Time spent working in London and Leeds for stand out clients such as Remy Martin, Piper Heidsieck, Chateaux de Sours and Carte Blanche Greetings Group speaks volumes, not that her talent for marketing and conversation-starting doesn’t go well beyond food, drink and gifts. As previous achievements in sectors ranging from construction to weddings goes to show.

Add to that lessons learned about the wider world whilst passing through South America, Asia and the Pacific, not to mention her current extra-curricular studies in Spanish, and Stacey clearly fits the Smoking Gun bill. That constant hunger for information, the desire for new discoveries and an adventurous, innovative and ingenious mindset all being instant giveaways.

Stacey loves reading books based in far away countries, set in different times or cultures, to accomplish pure escapism. Shantaram by Gregory David Roberts is the ultimate example of this but she also carries her love for childhood favourites Roald Dahl’s Charlie and the Chocolate Factory or Matilda, because of the wonderful characters who show that being nice pays off!  

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Richard's Story

Richard Wilson

Account Manager

A self-confessed grammar obsessive, indicative of a keen eye for minute details, Richard was preaching from the Smoking Gun PR Book of Measurement and Evaluation long before he joined us. A marketing mastermind made to measure for our team, you might say.

Since graduating from Lancaster University, Richard has forged a stellar career in public relations that now spans no less than three agencies and a multitude of industries. More so, he still found the time to explore every country in South East Asia during the process, which is no mean feat in itself.

Extensively experienced when it comes to B2B projects, Richard has always maintained a creative approach to providing client solutions and has garnered an enviable reputation in the industry as a result. A genuinely passionate professional, his desire to deliver high profile, innovative campaigns with genuine value for money is unwavering. So, along with constant drive and a hard working disposition, it should be abundantly clear why we were quick to offer him a place on our team.

Richard’s favourite book is Annapurna, by French climber Maurice Herzog. Herzog’s account of the 1950 French expedition that first climbed a peak over 8000m is a mountaineering epic, filled with determination, exploration, vivid descriptions of Himalayan landscapes and an excruciating march back to civilisation. The book’s final line, “there are other Annapurnas in the lives of men”, is suitably stirring and one that has proved impossible to forget.

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Kineta's Story

Kineta Kelsall

Digital Manager

At Smoking Gun PR we believe in creating a team of experts capable of delivering first class comprehensive services. Hence the reason Kineta’s varied background makes her the perfect addition to our highly skilled team of ingenious public relations professionals


A graduate in Journalism from Sheffield University, experience working for the city’s acclaimed radio station, Hallam FM, as event organiser, and her own endeavours running club nights within South Yorkshire’s finest music scene all prove Kineta is capable of turning her hand to a variety of challenges. More Master of Many, as oppose to Jack of All, this experience promoting gave rise to a love of all social media.


An avid tweeter and Instagram obsessive, after looking across the Peak District to Manchester’s burgeoning media industries she found herself in a role as Social Media Consultant for Meltwater Group, advising everyone from councils to the police, agencies to consumer brands on their digital listening strategies, helping to shape the future of their organisations. From there, time spent as Content and Evaluation Analyst for The Co-Operative provided further proof of her wholesale understanding of our industry, clearly showing she has the passion and knowledge needed to build strong, worthwhile communities for socially-minded brands. Like we said then, the perfect addition to our agency.


Kineta’s favourite book is Mark Haddon’s The Curious Incident of the Dog in the Nighttime, which taught her that communication isn’t all about words.

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Ben's Story

Ben Ormsby

Account Manager

Ben’s work in public relations is defined by variety. From commercial agencies to Liverpool University’s press office, the passion with which he approaches creative communication has never faltered.

Moving on from a BA in History Ben soon found himself in a work experience role at an integrated ad agency, and on a career path set to combine his love of writing, creativity and keen inter-personal skills. After working as an assistant on the Manchester Science Festival, a role that saw him perform ‘science busks’ on the street, this drive towards PR was firmly set on the road to Smoking Gun.

Ben’s book of choice is Casino Royale, but not simply because of the guns, girls and exotic locales. Ian Fleming’s mixologist approach to blending exciting stories with product placement is worthy of the drinks in the plot, and cocktail recipe at the end.

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Beth's Story

Beth Nicholson

Senior Account Executive

A highly trained academic, avid traveller, passionate creative and dedicated professional, Beth brings to the team both deft industry skills and a perspective gleaned by time spent living and working overseas. Precisely the kind of open-minded asset any award-winning public relations agency looks for.


After graduating from Newcastle University with a degree in German and Spanish, Beth travelled across South America, experiencing a variety of cultures and places along the way, before settling in to Madrid life- a move that further fed her love of all things Spanish. Becoming fluent in the language in the process, this is just one example of how keen a communicator she is.


Eventually returning to Britain, settling down in London and entering the exciting world of PR, media savvy Beth’s CV to date already includes work for three agencies. Specialising in charity and consumer PR, clients from John Lewis and Avon to Yeo Valley and Save the Children have all been successfully serviced, with campaigns under her belt including the Oxford Street Christmas Lights Switch On and Avon’s Walk of Hope, supported by celebrity ambassador Alesha Dixon. Exactly the type of team member we love at Smoking Gun PR, once a decision was made to come back up north we were only too quick to snap her up.


Beth’s favourite book is To Kill a Mockingbird, by Harper Lee, because the tale was responsible for encouraging many to believe in human and civil rights, making it one of the most important and influential stories ever written.

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Kirstin's Story

Kirstin Mack

Senior Account Executive

Ever the drama queen, Kirstin followed her love of the arts by studying TV, Theatre and Film at St John’s University in York and entered the glamorous world of television immediately after graduation, securing a role as runner for the successful BBC drama, Waterloo Road.

Kirstin gained her grounding in marketing and PR in-house, working for property developer Stewart Milne Holmes. From there she joined the team at Regatta Outdoor Clothing, where she was involved in campaigns for the Hawkshead, Craghoppers and Bear Grylls brands, managing public relations for all three.

Deciding to take the step across to an agency, Kirstin found a new position with a full mix marketing firm in the Cheshire countryside. Specialising in PR, she was soon looking after clients such as Kitbag, James Grace Staircase Renovations and Home Instead Senior Care.

Particularly passionate about the retail sector, Kirstin’s experience in events, product placement and everything in between is indicative of her talents as a truly deft all-rounder. Precisely the kind of asset we look for here at Smoking Gun.

Kirstin’s favourite story is Alice Sebold’s emotive tale, The Lovely Bones, as she believes there’s no other book told from such a unique perspective.


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Georgia's Story

Georgia Robson

Account Executive

It’s always a good sign when an employee shows stand out initiative well before joining the team. So, when Georgia dropped us a Valentine’s card explaining she was crazy about the company we were impressed, and now it’s safe to say we’re crazy about her.


A Public Relations and Communications student from Leeds Metropolitan University who’s our first full-year intern, there’s no denying that Georgia has the passion, innovation and enthusiasm to succeed in one of the most challenging yet rewarding industries imaginable. Quickly finding her feet and exhibiting a skill-set well beyond her years, this fresh zeal for anything writing and digital related has been more than welcomed by everyone here on Bridge Street, and points to an extremely bright future for this fast-rising professional.


Georgia’s favourite book is Schott’s Original Miscellany by Ben Schott simply because the fascinating collection of trivia therein offers plenty to inspire thought and spark creative thinking. Key attributes for any member of the Smoking Gun family.


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Tally's Story

Tally Thompson

Account Executive

Tally joined the Smoking Gun PR team after finding a very unique and innovative way of getting our attention; in the form of a very special delivery!
Whilst studying Visual Communications and Graphics at Loughborough University she quickly found her natural calling into PR and so specialised in brand identity, promotional stunts and concept design. Travelling down the path of creativity from a young age through a love of art and design, Tally has a strong passion for producing engaging and exciting work which is relatable, influential and encourages people to stop and think.
Alongside studying for her degree, Tally gained priceless experience within consumer and health PR working with a range of global and boutique agencies in London working with brands such as Disaronno, Sailor Jerry, St Tropez and Change4life. After graduating she travelled to the far corners of the world to explore and experience different cultures, retuning back to take on a social media and copywriting role, further increasing and building her skill set and abilities to bring to Smoking Gun.

Tally’s favourite book is Gone Girl, a sharp, manipulative thriller about a couples public and private perception of themselves to each other whilst in certain social and private situations through their thoughts, emotions and life changing actions. I am very interested in the studies of human behaviour and so loved the intelligently dark characters, the strong influence and power the media and how you should not underestimate an innocent looking lady!

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Martin's Story

Martin Hewitt


An NCTJ, PTC and MA qualified writer with a strong national network of contacts, Martin brings to the team perfectly punctuated web and print copy, leading to efficient press penetration and increased brand recognition.

Prior to his accreditations Martin worked with Marks & Spencer handling supplier accounts. This early corporate experience honed his skill for dealing with clients on a one-to-one basis in environments where strong relationships are key to impressive results.

As well as writing for a host of national and international media titles, Martin has edited various websites and specialises in writing SEO rich copy- from press releases to web content.

Besides perfect prose, Martin has a passion for music and film and can regularly be found backstage at Britain’s biggest industry festivals.

Martin’s most captivating story is The Secret Diary of Adrian Mole Aged 13 3/4. As precious to him today as when he was 14, it features all the things you think about at high school, but are too scared to tell anyone. Hilariously tragic and honest.