Hayley Peters

In every successful agency you need a mix of experience and fresh ideas. With more than eleven years behind her in Manchester’s communications industry then, during which time she has honed impressive skills and developing forward thinking concepts, Hayley represents both those requirements, personified.

 

Beginning her career at the age of just 17, just over a decade later and Hayley has racked up the kind of resume that would make many more mature professionals green with envy. A specialist in travel, hospitality, mother and baby, food, and retail public relations, her CV name-checks some of the biggest brands in those businesses, from Aldi and Warburtons to Holiday Inn, All Saints and Eurocamp. That’s before we come to mention the British Army.

 

With a keen understanding of what constitutes successful strategic planning, and a love for the same insight-driven approach that lies at the heart of the Smoking Gun PR, her love of data, reports and intelligence-focused campaign work means it took no time at all for Hayley to become a core member of the family here on Bridge Street. Forsaking fluff for hard work based on real insights and knowledge garnered from a big agency background, to say we value her input would be the understatement of the century.

 

Hayley’s favourite book is To Kill A Mockingbird by Harper Lee, which transfixed her as a teenager because of its moral hero and the moving nature of the story told through the eyes of a little girl, making it the first book she ever felt emotional about.

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