The clue is in the name…


So what does Smoking Gun mean? In recent years the phrase has become synonymous with facts that offer conclusive evidence; the smoking gun proof. Literary origins can be traced to the Sherlock Holmes novel ‘The Gloria Scott’, but for our business it represents the measurability Smoking Gun offers clients to prove the success of its campaigns- a far cry from PR fluff.
Sherlock’s stories were ably told by his loyal companion Dr Watson through his case notes, which can be seen as an early Victorian take on the modern publicist. As such you will notice references to Watson – first name John – in some of our communications, while his trusty service revolver dominates our home page. To read John Watson’s contemporary case notes, simply click here.