Ainsley Harriott, prick with a fork sausages

Larger than life TV chef  Ainsley Harriott is currently the victim of a round robin email. Allegedly these sausages were actually on sale in Ireland until the packaging error was finally spotted.
This has now gone viral with many posts online (sorry for joining in Ainsley!). Looks like Ainsley’s going to need some serious reputation management advice.
Ready, steady sack the copywriter Ainsley!