June 2012 in the Smoking Gun study

Another month over and, hopefully, a load of bad weather behind us, all eyes are now fixed on a promising July, both in terms of the outside temperature and business opportunities. That said, it’s not like the last four weeks haven’t been successful too.
After all, we’ve just welcomed a major new brand to our client roster, which is always big news. South Korean auto specialist Kumho Tyres has appointed Smoking Gun PR to handle media outreach and social media marketing duties within a new corporate social responsibility and community outreach campaign. Following a competitive pitch process we’re delighted to have emerged on top of the pile, not least when it involves such a good cause.
Check out kumhocauses.com for full details, but in short the company has £100,000 to give away, so its nationwide retail partners have selected two worthwhile organisations in their local area, with customers being given the opportunity to vote for which receives the largest share of the prize money. An expansive selection of charities and projects have already been shortlisted, so we’re eager to start the ball rolling with suitable online and print based publicity pushes, and keen to show our expertise in this field of PR. It’s always a lovely feeling to be helping some very worthwhile causes during our working week.
In addition to this a familiar entertainment client has been back in the office too, having just booked its staff in for one of our popular social media training sessions. By delivering concise and effective updates on everything from Twitter to LinkedIn, our team will ensure another company isn’t left behind in one of the world’s fastest moving communications areas; a key to success in 2012.
Aside from this we’ve also been busy submitting a few of our proudest moments from the last 12 months to the CIPR ahead of the North West PRide awards, which will take place later in November. Hoping to add to our burgeoning trophy cabinet, work in events, print and digital campaigns has been put to the judges, indicative of our ability to succeed within a number of areas, achieving the kind of results client’s crave which we’re only too happy to shout about.
As marketers and public relations professionals the (Christian) world over already know, July is really about securing Christmas coverage in long lead monthly press. With this in mind we’ve also been working tirelessly on a host of new projects for current clients, to ensure that by the time the aforementioned awards arrive we’ll have plenty of current evidence to support our claim as one of the region’s most effective agencies when it comes to telling effective stories via column inches, broadcast minutes, and social media buzz. Plenty to be getting excited about then, roll on the rest of summer.