Blagger’s Blog— Race for Life bibtech, Fairfax, Valor fail

Weekly High

Cancer Research’s Race For Life saw partner Kleenex employ cutting edge ‘bib technology’ to deliver messages of support to runners from their nearest and dearest. As those entered in the 13.1mile endurance test passed by special screens their numbered-bibs triggered videos unique to them, helping lift spirits for the final push.

Weekly Low 

 

Washington D.C. chain Z Burger has been apologising profusely this week— as has the comms agency it uses run by 23-year-old Michael Valor— after a tweet was sent out stating: “When you say you want a burger and someone says okay lets hit McDonalds.” The message was attached to a photo of US reporter James Foley, seconds before he was beheaded by ISIS in Syria. Beneath this were the words “You disgrace me.” Seriously, guys, this really can’t happen.

 

Need To Know

Facebook stocks have plummeted by 20% as the company sees a revenue growth slow, although it still made $13.2billion in the second quarter of 2018.

Twitter, on the other hand, has seen its shares soar, with increasing 5% in value on Wednesday alone.

Manchester City Council has released the final details for The Factory, which when opened in 2020 will be amongs the largest purpose-built arts and cultural centres in the world.

 

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.