Blagger’s Blog— Ryanair’s new boarding passes, AMEC Awards and Freddo accused of being a fiend
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Ryanair, as Europe’s largest airline by passenger volume starts selling advertising space on its boarding passes.
For the second week running Smoking Gun has been shortlisted in for coveted industry accolades. We’re now in the running for Most effective planning, research and evaluation of consumer communications and best improvement of a measurement journey in the forthcoming AMEC Awards for our work on behalf of Childs Farm. The ceremony celebrates the best in comms measurement. See the full run down of all nominees here.
Cadbury’s attempts to start a nationwide hunt for #FreddoTreasures to mark the Easter holidays left a bad taste in the mouth of Historic England, which claimed the campaign encouraged illegal looting— a story that was then picked up by several high profile UK media outlets.
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Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.