Blagger’s Blog— RIP Chewy, Coca Cola uses synaesthesia, Ancestry lacks history lesson
“He just radiated happiness and warmth.”
Mark Hamill, AKA Star Wars hero Luke Skywalker, paying tribute to the actor Peter Mayhew, who died this week aged 74. Mayhew played everyone’s favourite Wookie, Chewbacca, in the fifth highest grossing media franchise of all time.
Coca Cola has long been a master marketing brands, and this latest campaign is no different. Harnessing the power of ASMR (Autonomous Sensory Meridian Response), or synaesthesia, a series of print ads challenge the audience not to ‘hear’ what they depict. It works, because you can’t unheard the sound of a glass bottle opening or bubbles fizzing.
ooooh my god LMAOOO who approved this ancestry commercial??? pic.twitter.com/Isy0k4HTMA
— manny (@mannyfidel) April 18, 2019
Ancestry— the company that helps people trace their family tree— has come under serious fire for its latest advert, which people have slammed for its racial connotations. Now pulled, it depicted a guy asking his lover to run away with him to Canada and escape a life of servitude in pre-emancipation America. Criticisms have ranged from the fact Canada was also involved in the slave trade, to romanticising the horrors of that era and white-male-saviour syndrome.
Need to know
The UK Government has kicked off a ‘year of marketing’ by publishing a manifesto for change— identifying issues such as the expanding millennial workforce, growth of flexible working hours and forthcoming 5G network rollout.
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