Social media cheat sheet

A quick, up-to-date social media cheat sheet for optimising images and videos to post on your social media channels.

In a world where digital is ever changing its algorithms, preferred content formats and organic reach limits, standing out in newsfeed has never been so important.

These are our recommended dimensions only and are up-to-date as of June 2019.

social media cheat sheet

Instagram

This highly visual space is the fastest growing social media platform with 1 billion active monthly users.

It has seen huge growth through Instagram Stories and influencer marketing, especially with a younger demographic.

Instagram image size cheat sheet

The Smoking Gun recommended content dimensions for Instagram are:

  • Profile picture: 110 x 110
  • Square image: 1080 x 1080
  • Landscape image: 1080 x 566
  • Portrait image: 1080 x 1350
  • Square video (minimum): 600 x 600
  • Landscape video (minimum): 600 x 316
  • Vertical video (minimum) 600 x 750
  • Maximum video length: 60 seconds
  • Instagram Stories: 1080 x 1920

Facebook

With more than 2 billion active monthly users, Facebook remains the largest social media network. Over a quarter of the world’s population has an account to connect with friends and family and 1.3 billion of them are using Messenger to chat.

Facebook image cheat sheet

The Smoking Gun recommended content dimensions for Facebook are:

  • Profile picture: 180 x 180
  • Cover photo: 851 x 315
  • Image: 820 x 312
  • URL post: 1200 x 900
  • Event image: 1920 x 1080
  • Image ad: 120 x 628
  • Square video: 600 x 600
  • Landscape video: 1200 x 600
  • Vertical video: 600 x 750
  • Maximum video length: 240 minutes

Twitter

Leading the conversations in news, TV and memes, Twitter has 321 million users sharing 6,000 tweets per second.

It is predominantly text based but there has been a more visual shift in recent years, especially from brand profiles.

Twitter image cheat sheet

The Smoking Gun recommended content dimensions for Twitter are:

  • Profile picture: 400 x 400
  • Cover image: 1500 x 500
  • Image: 1024 x 512
  • Website card: 800 x 418
  • Video: 1280 x 720
  • Maximum video length: 2 minutes and 20 seconds

YouTube

YouTube has 1.9 billion active monthly users in 88 countries. People are watching 150 million hours of video content on the channel per day, predominantly on mobile.

Youtube video cheat sheet

The Smoking Gun recommended content dimensions for YouTube are:

  • Profile picture: 800 x 800
  • Header image: 2048 x 1152
  • Video: 1280 x 720

LinkedIn

Popular with business, networking and recruitment, LinkedIn has 303 million active monthly users. 90 million of these users are key decision makers in a business and 57% of people are male.

Linkedin image cheat sheet

The Smoking Gun recommended content dimensions for LinkedIn are:

  • Profile picture: 400 x 400
  • Cover photo: 1584 x 396
  • Image: 1200 x 1200
  • Link post: 1200 x 628
  • Dynamic ad: 100 x 100
  • Video: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum video length: 10 minutes

Pinterest

The go-to destination for interior design, travel, baking and wedding inspiration, Pinterest has 250 million users worldwide.

It has a heavily female user base (81%) and is predominantly accessed via a mobile device (80%).

The platform drives 5% of all referral traffic online and 87% of pinners have made a purchase.

Pinterest image cheat sheet

The Smoking Gun recommended content dimensions for Pinterest are:

  • Profile picture: 165 x 165
  • Board cover: 222 x 150
  • Square pin 1:1 600 x 600
  • Optimal pin 2:3 600 x 900
  • Tall pin 1:2:1 600 x 1260