Blagger’s Blog: Yo!, flamingo, watch the books
“I don’t give a flying flamingo what you think .”
House of Commons Speaker John Bercow amid the now-famously chaotic closing ceremony of the most recent Parliamentary session.
Weekly High
With restaurants and eateries facing ever-stiffer competition for the public’s attention we loved this Yo! Sushi stunt at its Richmond branch. Opting to change the signage to a mouth-filling 121-characters, reflecting the abundant choice on the menu, made for a photogenic, high-impact stunt that still fits in a tweet. Fine work.
Weekly Low
don’t have a bookmark? try using vitaminwater instead. pic.twitter.com/ZqJnU8SJSY
— vitaminwater® (@vitaminwater) September 10, 2019
Stop ruining books with your chemical sugar water
— Simon Curtis (@simoncurtis) September 11, 2019
Every librarian pic.twitter.com/0e9jn9vANE
— The Lioness (@toberead75) September 11, 2019
A round in the pub for anyone who can explain what Vitamin Water’s marketing team were thinking with this. Responses ranged from bemusement and confusion to outraged demands to ‘stop ruining books’. Perhaps the worst part is that has no brand relevance. Nil poi.
Need to know
Prolific North’s Northern eCommerce Awards 2019 Shortlist has been revealed.
From our blog
Social media marketing improvements with Facebook Relevance Diagnostics
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.