Mother and Baby Marketing: MAM

Mother & Baby Marketing

Objectives

As experts in the much-hyped but potentially problematic world of influencer strategy and influencer campaign work, we were approached by mother & baby brand MAM to develop an influencer campaign to hero the brand and drive awareness of existing and new product lines.

Mother and Baby Marketing: Strategy & Plan

Mother and baby marketing relies on strategy, and in this case relied on building close relationships with influencers that are verified and can be trusted. It’s a two-way street.

We pride our creative approach to creating the best impact for clients, so rather than dishing out products to every man and his dog (baby in this case) we identified influencers who would naturally buy the product (brand love is the foundation to good influencers comms), as well as identifying influencers who were shown through data to be influential within the territories the client wanted to own.

Outputs:

*Influencer outreach across mother & baby sector, shortlisting candidates at different levels of reach and across social platforms

*Social sentiment analysis and listening to ascertain true potential of influencers

*Full brief delivered to 40 influencers in MAM’s target customer base, including specific requirements and framework for campaign

*Creative mailers, including product samples, developed and distributed to chosen influencers

Mother and Baby Marketing Results

Our mother and baby marketing campaign made a significant impact, offering MAM:

*216 pieces of press coverage, with 100% positive sentiment

*Total influencer reach of 474,161

*54,435 social engagements

*174 Instagram Stories to MAM’s online shop

*42 grid posts shared across influencer channels

For more case studies click here or to read all about our approach to influencer strategy click here