Search Results for: PR measurement
PR measurement is great, but look past the numbers
This month Smoking Gun has plenty to celebrate— as our latest roundup of in-house news goes to show. Over in Prague,…
Read morePR measurement can safeguard 2019 marketing budgets
In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.
Read moreWhat is PR measurement actually doing for your business?
Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.
Read more75% of comms staff want to improve PR measurement – clean data is the key
Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.
Read morePerfecting PR measurement on social media channels
While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a…
Read moreWithout the right PR measurement tools, it’s just dark matter
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…
Read moreWhy PR measurement and evaluation matters to your brand
Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for…
Read moreHow to drive leads and sales using PR measurement metrics
It’s one of the most common misunderstandings of public relations in the 21st Century. Too many businesses, and people, still…
Read morePR measurement A-Z
This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…
Read moreTop 5 free tools for PR measurement and evaluation
You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…
Read more
