April 2012 in the Smoking Gun study
Weather wise it’s been a mixed bag lately. Dry heat fell into damp cold as the month got going, with only moderate improvements emerging in the last few days. Thankfully though, with a new client and a host of fresh projects, we’ve had plenty on our minds other than the outside temperature.
Firstly let’s introduce the latest addition to our client list, Durgol. A major force in the European domestic consumables market, the brand, which manufactures household cleaning products, is now launching in the UK with a coffee machine de-limescaler. The firm has charged us to deal with both consumer and trade media responsibilities, and so our experience in the homes, food, and drink industries will no doubt be put to good use.
Here at Smoking Gun we’ve also developed a strong reputation working with sports clients, from Manchester United to Burrda. That’s part of the reason we feel so confidently about our ability to meet the requirements set out by Men’s Health magazine when we were hired to handle public relations for its forthcoming Survival of the Fittest challenge.
These contests have been held in UK cities for a couple of years now, but this is the first time our hometown will host the competition. Next month will see a demo event held in Spinningfields, with sporting types racing across an urban obstacle course. The spectacle will give people a great idea of what’s set to happen come September, when the public can get involved for the inaugural Manchester edition, with previous instalments having looked something like this:
On top of all that our team will also be helping promote the forthcoming Travel, Leisure & Tourism North Conference. May 24th sees the illustrious Chester Racecourse welcome professionals from said sectors, who will converge to discuss developments, trends, and issues in their industries, with the focus on England’s northern regions. Naturally it gives us great pleasure to be working alongside the organisers, and our part as sponsor is indicative of a commitment to assisting in retaining and improving the wider local economy.
Like we said, there’s a lot going on right now, and things are only set to get busier as the summer months start setting in. Long days, and often even longer nights are fast approaching, bringing with them Britain’s outdoor, cafe-culture season and all its numerous events. Needless to say we’re looking forward to the opportunities this time of year brings, whilst staying firmly focused on the work at hand, albeit with two fingers crossed the next few months deliver at least a few warm weeks.