April 2013 in the Smoking Gun Study


So that was the month that was. In recent weeks we’ve been signing new clients, promoting great campaigns, and, of course, sharing expertise. All in a day’s work.
To kick things off it’s our great pleasure to announce that Smoking Gun will be handling PR responsibilities for Gorilla Glue. The UK arm of America’s toughest adhesive manufacturer is making a serious push into the British market, and we’re delighted to be assisting with social and traditional media support; the start of a strong bond that will hopefully last for some time to come.
In other recent news, our work for the Manchester United Soccer Schools initiative has scored several impressive goals. The Premier League winning side is combining sports coaching with English language lessons, and to help raise awareness our Facebook competition achieved 3.1million page impressions since it launched in March, with 6,658 likes and an engagement level of 52%. Meanwhile, the business goal of increased traffic to its new site was met with a 71% uplift in unique visitors.
We’re currently involved in two extra-curricular activities too. Six Seconds of Illumination- #6seconds– will see students from Salford University’s Design Futures course organise an exhibition for creative business owners and the public, showcasing what Design Thinking means to them. Louise Woodward, Account Director here at Quay Street, is working alongside undergraduates and tutors, offering insight and advice on how to develop the idea.
Staff have also signed up to the Pledge A Pint campaign. Spearheaded by Sam Roden, who was taken critically ill last year and recovered thanks to blood transfusions received at the University Hospital of South Manchester, the idea is to donate blood rather than money in order to back his efforts in a host of events, including the London Marathon. For information on how to get involved click here.
All in all plenty to talk about, and that’s before we mention the superb evening organised by our client, WRG, last week. Dubbed ‘The Unforgettable Year’, a host of high profile speakers, including Media City mastermind (and WRG non-exec) Lord Michael Grade, reflected on Britain’s successes in 2012- from James Bond in Skyfall to the Olympics. Indicative of the host company’s global reputation for nurturing and building brands based on truly memorable ideas, it rounded off a busy period of time in fine and fittingly professional style. Now back to work with us.