The Blagger's Blog 27th February 2015

A weekly roundup of media news and talking points, sans effort

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Quote of the week

“I’m mortified…” Former Foreign Secretary Jack Straw attempting to apologise for his part in the cash for access scandal, whereby he was caught on camera offering to use his power and influence for the benefit of business interests. Whether he’s sorry for being caught, or what he did, is open to speculation.

 

 Weekly High

Domino’s has invented something of a world first. Jumping on the trend for branded apps, the pizza delivery giant has created a ‘tummy translator’ which works out what ingredients a rumbling stomach is hankering after. Take a look.

 

Weekly Low

The Brit Awards took place on Wednesday evening in East London, celebrating what should be the cream of the UK music crop. Unfortunately, though, events transpired so that an American artist stole all the headlines, with Madonna taking a tumble due to a costume malfunction.

 

Stories to keep an eye on

TV viewing declined by 4.5% in the UK during 2014.
84% of British marketers will increase spend in 2015.
 

Just in case you missed it

The latest edition of the Smoking Gun PR newsletter went out yesterday. This time round we’re thinking about a staffing crisis in the creative sector, how Snapchat can be used for business, comparing different media platforms in terms of reach and readership, and rounding up the biggest election campaign gaffes and embarrassments. Take a look here.