Blagger’s Blog— Brexit, the importance of mates, O2 blackout

Weekly High

Considering the value of one TV ad slot, let alone an entire commercial break, we have to say Dave has won big time by partnering with Calm to take over a full four minutes of commercial air time to encourage people to ‘Be the mate you’d want’, reiterating how it only takes a call or a text to let someone know you care. Particularly relevant this month considering everyone is supposed to be happy and festive, yet an alarming proportion of the population feel isolated and alone.

Weekly Low 

Yesterday O2 customers across the country found themselves unable to use data, receive or make calls without a WiFi connection as the network experienced a massive outage. That’s bad enough for the brand reputation, meanwhile a recent survey of 2,000 Britons showing many often go 24-hours without speaking to another person, in person, paints our reliance on technology for communication in a particularly damaging light.

Need To Know 

Group Stories on Facebook have now been rolled out for all global regions to use.

The EU has launched a full-scale ‘war on disinformation’ to help its member states identify the work of Russian trolls.

Iceland’s No Palm Oil Christmas advert, which was banned from UK television but has now been viewed more than 65million times online, has been crowned the most powerful of the season and most likely to result in purchasing decisions According to Kantar Millward Brown’s annual consumer research into the effectiveness of festival campaigns.

Just In Case You Missed Us 

How to measure influencer marketing success in 5 easy steps

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.