Blagger's Blog- Dirty Dancing gone bad, SodaStream ad gold, beer for women backlash
SodaStream’s Homoschlepiens commercial has it all- a little romance, plenty of wit, a strong environmental message and- by its own admission- a plot that makes absolutely no sense. Oh yeah, it also features Mayim Bialik, for all you Big Bang Theory fans out there. Definitely deserving of its position near the top of this week’s viral chart.
Everybody knows we live in a patriarchal society where gender equality is a red herring, but did you know that, until recently, women couldn’t drink beer? No, neither did we, the press, or the public, given the scathing reactions to the launch of Aurosa, the first ‘premium lifestyle beer aimed at women’. It comes in pinky-lilac bottles, obvs.
Need to know
- Some smart guy has created a piece of hardware that can turn any parasol or umbrella into a solar panel.
- YouTube has begun bouncing terror-related searches to videos carrying anti-hate messages.
- Google is going to make huge changes to its homepage, for the first time since 1996, meaning you’ll soon have a feed of content- much like in the app- whenever you go to start a new search.
Just in case you missed us
In recent times we’ve written about the Southern Rail intern who managed to do a better job managing the train company’s Twitter account than the pros, and pondered on the lack of regionalised media and marketing efforts in the UK.
The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.