Blagger's Blog – Hockney redesigns The Sun, Fake News Week, 'tramps look for jobs' PR fail

The Blagger’s Blog – a weekly roundup of media news, sans effort

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Quote of the week

“Once I thought about the idea, it didn’t take me long. The sun and the Sun. I love it.”

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British artist David Hockney, discussing his one-off redesign of The Sun newspaper masthead, which went into print for today’s issue only .

Weekly high

We couldn’t have commissioned better timing ourselves, starting from Monday, Channel 4 is running Fake News Week, with programming running through both entertainment and factual arms of the station, just days after we ran our own blog post on the rise in ‘alternative facts’ and the impact this can have on brands, PR, the press and marketing. Take a look at our piece here, and switch to 4 next week.

Weekly low

tramps

One for the pile marked ‘Are You Definitely Serious- This Actually Happened’?, before being swiftly refiled under ‘WHAT WERE THEY THINKING!!!!’, Currys PC World’s branch in Wrexham, North Wales, decided to take drastic steps to stop people they deem undesirable rooting through their bins looking for valuables, and put up the sign pictured above. Needless to say, anyone with a shred of empathy for the plight of those less fortunate than themselves has taken offence, apologies have been issued, but that doesn’t change how awful it is.

Need to know

VW has been heralded as the world’s top car manufacturer despite the catastrophic emissions scandal, in news some are labelling as an example of pitch perfect crisis PR.

BBC Radio 4’s Today programme is getting a new editor- Sarah Sands joins after five years in charge of London’s Evening Standard newspaper, and is only the second woman in charge of the station’s flagship current affairs show.

CharltonJust in case you missed us

This week we unveiled the latest edition of our monthly newsletter. For January we took the bull by the horns and wrote about why fake news is bad for your business, 7 essential tools for better digital content creation, how brands are using Facebook Messenger for business, and offered a case study on our work for Cats Protection, along with all the latest from the Smoking Gun study.

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

Submit a brief