Blagger’s Blog— Smartphone Britons, North Face, Google gags China
Outdoor clothing company The North Face has just unveiled a new pop-up store, which is located 2,100m above sea level on a remote mountain side in the Italian Alps. Now this is how you make a splash while emphasising your brand identity.
Despite it’s mantra of ‘Don’t Be Evil’, information gatekeeper Google is reportedly developing a censored news source and search engine for use in China, which is worrying news for anyone that had hoped the world’s most populous country was easing up on its control of the media, and terrible PR for a firm that claims to be on the side of democracy.
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Just In Case You Missed Us
It has been a busy week on the Smoking Gun blog. We kicked off by publishing our latest newsletter— MD Rick Guttridge on why brands often get influencer marketing wrong, top tips for broadcast media success, updates on best practice when using social media for business, and in-depth look at emotional marketing, and the latest in-house news from our wonderful agency. Then we published our 6 steps to a great reputation management plan.
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.