Case Files
...and Finally

Blagger’s Blog— Fake reality, monsters of Manchester, Philip Green

Our weekly roundup of media news and talking points— even reality TV is fake, monster of a Manchester PR campaign, Philip Green’s fall, Honda ditches agencies.

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Blagger’s Blog— Masculinity, Irn-Bru, UNILAD

Smoking Gun’s media news roundup this week— Captain America blasts Piers Morgan, Irn-Bru congratulates royal baby-to-be, UNILAD bought by Lad Bible.

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Blagger’s Blog— Racist Ronnies school, girls edit Stylist, Topshop fails at feminism

Smoking Gun’s roundup of media and comms news and talking points— UN International Day of the Girl, racist Ronnies’ sketch used in school, Topshop fails feminism.

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Blagger’s Blog— Sexist memes, stunning leaves, awful emails

Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different platforms

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Paddington at 60: Why brands should emulate beloved characters

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so) of fake news landmarks

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or essential strategy?

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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