Blagger’s Blog— Gucci, Super Bowl, Coca Cola, Delta
Smoking Gun’s roundup of the best and worst of PR and marketing, with Super Bowl dropping the gender, Gucci dropping the ball and Delta getting sleazy.
Read more
...and Finally
Social media marketing Super Bowl shows brand purpose is king
This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.
Read moreWhat social media lessons can we take from Fortnite and Marshmello
After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.
Read moreSocial media masterclass: Turning fans into superfans
How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.
Read moreIs manwashing marketing’s biggest new misdemeanour?
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
Read moreBlagger’s Blog— The Day Today at 25, Gillette’s #MeToo moment, Wales isn’t...
Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.
Read moreBlagger’s Blog— Influencer woes, Walmart cars, Trump’s paywall
Smoking Gun’s first weekly media news wrap of 2019 packs a bigger punch than January itself— the truth about becoming an influencer, Walmart’s excellent new movie car advert, and Trump holding the US to ransom, among other things.
Read moreBlagger’s Blog— The nightmares before Christmas
The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend. The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend.
Read moreMarketing, PR and media trends you need to know about in 2019
We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
Read more