Case Files
...and Finally

Blagger’s Blog— Gucci, Super Bowl, Coca Cola, Delta

Smoking Gun’s roundup of the best and worst of PR and marketing, with Super Bowl dropping the gender, Gucci dropping the ball and Delta getting sleazy.

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Social media marketing Super Bowl shows brand purpose is king

This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

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What social media lessons can we take from Fortnite and Marshmello

After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

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Social media masterclass: Turning fans into superfans

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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Is manwashing marketing’s biggest new misdemeanour?

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Blagger’s Blog— The Day Today at 25, Gillette’s #MeToo moment, Wales isn’t...

Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.

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Blagger’s Blog— Influencer woes, Walmart cars, Trump’s paywall

Smoking Gun’s first weekly media news wrap of 2019 packs a bigger punch than January itself— the truth about becoming an influencer, Walmart’s excellent new movie car advert, and Trump holding the US to ransom, among other things.

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Blagger’s Blog— The nightmares before Christmas

The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend. The last of our weekly media, comms and PR news roundups of 2018— ending on a huge high (Christmas), a massive low (Gatwick’s drone problems) and everything else you need to know before the weekend.

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Marketing, PR and media trends you need to know about in 2019

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.

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