Case Files
Case Studies

Health & Fitness Case Study: Les Mills Live

Les Mills wanted a helping hand boosting ticket sales and securing priceless press coverage for the brand’s Les Mills Live event in London. This is how we exceeded expectations.

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Health & Fitness Case Study: Les Mills GRIT

Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.

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Easter and Trump For Oven Pride: An FMCG PR treat

Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.

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Health & Fitness Case Study: Les Mills Live

Les Mills wanted a helping hand boosting ticket sales and securing priceless press coverage for the brand’s Les Mills Live event in London. This is how we exceeded expectations.

Read more

Health & Fitness Case Study: Les Mills GRIT

Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.

Read more

Easter and Trump For Oven Pride: An FMCG PR treat

Oven Pride asked us to get to work raising awareness of the link between Easter and its oven cleaner – remembering the brand’s tongue-in-cheek tone of voice – and in turn drive sales. We jumped to social media, and looked to the then-new US President for some witty, and tasty, inspiration, winning a CIPR PRide award in the process.

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Consumer PR: Silentnight Breakfast in bed… at the intu Trafford Centre

Britain’s leading sleep expert, Silentnight, was launching its first brand showroom at the intu Trafford Centre in Smoking Gun’s hometown of Manchester. We needed to drive awareness about the event for our Consumer PR client, so this is what we did.

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FMCG influencer partnership: Hacking Christmas with Oven Pride

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.

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FMCG PR: Finding Star Bakers for Oven Pride

Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.

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