Case Files
Case Files

Consumer PR: Raising Silentnight’s Sleep Army

Consumer PR Objectives Consumer PR client Silentnight needed a campaign strong enough to cut through the noise of the pandemic,…

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Consumer PR in a Pandemic: Go Outdoors

Consumer PR: Objectives As the Coronavius pandemic hit and brands sought ways to support and connect with consumers, as experts…

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Charity PR: Prevent Breast Cancer

Charity PR: Objectives  With the pandemic putting breast screenings on hold, lockdown became a critical time for both breast cancer…

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Brand Voice Workshop: Willerby

Brand Voice: Objectives At Smoking Gun, we help organisations simplify what they stand for, increase the impact of their brand…

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Consumer PR in a Pandemic: Silentnight

Consumer PR: OBJECTIVES As the Coronavius pandemic turned the world upside down and the UK went into lockdown, for many…

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Consumer PR: Supporting Pets Through Covid-19

Consumer PR: Objectives  Smoking Gun worked with national animal charity Support Adoption For Pets to launch a consumer PR campaign…

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Mother & Baby PR campaign: Piccolo

 Mother & Baby PR Campaign: Objectives In 2020, organic baby food brand Piccolo, well loved for its Mediterranean-inspired cooking sauces,…

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Consumer PR Product Placement: Julian Charles

Consumer PR Product Placement: Objectives Our interiors and soft furnishings client Julian Charles asked us to focus our consumer pr…

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Consumer Product PR: Highclere & Silentnight

Consumer Product PR: Objectives  Silentnight launched its exclusive ‘Highclere Collection’ to align the ‘Britishness’ of the brand with the heritage…

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