Case Files

T Time: The gospel according to Tony

Blimey, according to some sources, it’s 3,500 years (next Tuesday) since Moses descended Mount Sinai with the Ten Commandments. In…

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T Time: Game of Crones

Once upon a time, in the Land of the Largely Honest, only good things ever got sold. “Buy my cart,???…

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T Time: Walther Mitty and the Strange Ca...

Our man in Hong Kong, Tony Murray, considers enemy of America’s digital media surveillance state, Edward Snowden, and his recent relocation to the Far East.

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T Time: More on Prolific North

Our man in the East returns with a few thoughts on the launch of a brand new media, marketing and creative industry news website for the North.

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A better way to win new business?

Sarah Bradley, Managing Director of Acquire New Business and Founder of the not-for-profit Northern Soho organisation reveals her latest venture and aims to inspire a new way of business development for creative businesses.

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Spam, spam, spam and the pagers of spin!...

Tony Murray further digs into his memory bank to share his experience of poor business development practices by marcomms agencies.

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Once Upon a Time.. Part 2 of The five bi...

In the latest of a series of guest blogs for Smoking Gun PR, Tony Murray continues his look at how marketing agencies often fail to take their own medicine when it comes to managing their own reputations.

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A bunch of cobblers! The five biggest mi...

Smoking Gun’s guest blogger Tony Murray delves into his memory bank to dish the dirt on marketing agencies who’ve previously failed in their own promotion.

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T Time: The Mob Rules

The return of our media man in the East, AKA Tony Murray, Doctor Who baddies and more menacing TV personalities currently at the centre of national scandals.

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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