T Time: No Bread and Discuses
Our roving editor and man of many opinions, Tony Murray, finds himself knee deep in media distractions, from Kate Middleton’s assets to Take That clones.
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T Time: Tweet nothings
Our columnist extraordinaire Tony Murray asks if the days of social media dominance in marketing and PR are coming to a close.
Read moreT Time: Why I hate the Paralympics
Our man in the East, famed opinion speaker Tony Murray, considers the media’s obsession with homogeneity in light of this summer’s last sporting spectacle.
Read moreT Time: China, the U.S., and the Cold PR...
Our man in Hong Kong Tony Murray muses on China, America, and the public relations spat between Far East and West.
Read moreT Time: How Do is done
Man of opinions and regular guest columnist Tony Murray reflects on the loss of North West media website How-Do, from his Hong Kong base.
Read moreGuest post – My first taste of age...
Before my time at Smoking Gun, I’d never had the chance to sample agency life….
Read moreGuest post – Digital strategies an...
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Read moreGuest blog: Understanding Google
Examining Google’s products in a systematic way can give some clear indications as to their strategic objectives for the future.
Read moreNot Always App-propriate
Peter Craven is the joint managing director of Madhouse Associates, a Manchester based integrated marketing agency which boasts Toyota and…
Read moreBlagger’s Blog— Stacey speaks, e...
Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.
Read moreTop tips for selling-in real life featur...
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
Read moreAugust 2018 in the Smoking Gun study
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Read moreBeyond digital: Marketing to millennials...
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Read moreForget the message, disrupt consumer hab...
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Read moreWant to build your brand profile? Less i...
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.
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