Case Files

T Time: No Bread and Discuses

Our roving editor and man of many opinions, Tony Murray, finds himself knee deep in media distractions, from Kate Middleton’s assets to Take That clones.

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T Time: Tweet nothings

Our columnist extraordinaire Tony Murray asks if the days of social media dominance in marketing and PR are coming to a close.

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T Time: Why I hate the Paralympics

Our man in the East, famed opinion speaker Tony Murray, considers the media’s obsession with homogeneity in light of this summer’s last sporting spectacle.

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T Time: China, the U.S., and the Cold PR...

Our man in Hong Kong Tony Murray muses on China, America, and the public relations spat between Far East and West.

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T Time: How Do is done

Man of opinions and regular guest columnist Tony Murray reflects on the loss of North West media website How-Do, from his Hong Kong base.

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Guest post – My first taste of age...

Before my time at Smoking Gun, I’d never had the chance to sample agency life….

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Guest blog: Understanding Google

Examining Google’s products in a systematic way can give some clear indications as to their strategic objectives for the future.

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Not Always App-propriate

Peter Craven is the joint managing director of Madhouse Associates, a Manchester based integrated marketing agency which boasts Toyota and…

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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