Our roving editor and man of many opinions, Tony Murray, finds himself knee deep in media distractions, from Kate Middleton’s assets to Take That clones.
Our columnist extraordinaire Tony Murray asks if the days of social media dominance in marketing and PR are coming to a close.
Our man in the East, famed opinion speaker Tony Murray, considers the media’s obsession with homogeneity in light of this summer’s last sporting spectacle.
Our man in Hong Kong Tony Murray muses on China, America, and the public relations spat between Far East and West.
Man of opinions and regular guest columnist Tony Murray reflects on the loss of North West media website How-Do, from his Hong Kong base.
Before my time at Smoking Gun, I’d never had the chance to sample agency life….
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Examining Google’s products in a systematic way can give some clear indications as to their strategic objectives for the future.
Peter Craven is the joint managing director of Madhouse Associates, a Manchester based integrated marketing agency which boasts Toyota and…
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Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.