Case Files

Not Always App-propriate

Peter Craven is the joint managing director of Madhouse Associates, a Manchester based integrated marketing agency which boasts Toyota and…

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G’day! An upside down look at consumer...

How different can a PR agency in Sydney be to a UK consumer PR agency like Smoking Gun? I moved to the other side of the world to pursue my career in PR I thought, new media to learn, contacts to make but how different can it be, right? Wrong! Moving to Sydney Australia has been a learning curve from start to finish.

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Are Press Release Distribution and News ...

Manchester PR agency Smoking Gun is a firm believer in the power of online PR and welcomed the thoughts of Graham Parker on the merits of news distribution.

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The Blogosphere explained – guest ...

Erica Douglas, author of Little Mummy blog, shares her thoughts with us about the world of blogging and why its changed her life

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I had a (day) dream

Does day dreaming help increase creativity at work? How can daydreaming be beneficial to you? For instance can it help you to rehearse the changes you want to make in your life? Be a good stress reliever, simply give you a break? All of those things. Specifically day-dreaming helps you, personally or vicariously, to imagine future events or recall past ones.

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Successful Entrepreneurs Take Action Say...

Read about one bald man’s mission to motivate 1 million people in the UK to make a difference to their lives and be inspired to take positive action yourself. More than just a PR stunt, this Manchester businessman has a credible long term goal.

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Can entrepreneurs become leaders? Are le...

These are very important questions and ones that have huge debates surrounding them. Good leadership is essential for the survival and profitability of businesses. This is even more critical for the survival of smaller firms. From my experience of developing leadership in small businesses I firmly believe that leaders can be made and that some entrepreneurs can be leaders.

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Blog post: A new era of brand influencer...

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…

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Digital PR; our top 5 favourite campaign...

As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…

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Senior Account Executive – JOB OPP...

PR Senior Account Executive job:  Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…

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Social Media Marketing: A Fleeting Thoug...

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…

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Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…

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Trusted communications in a crisis: has ...

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…

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