Case Files

G’day! An upside down look at consumer...

How different can a PR agency in Sydney be to a UK consumer PR agency like Smoking Gun? I moved to the other side of the world to pursue my career in PR I thought, new media to learn, contacts to make but how different can it be, right? Wrong! Moving to Sydney Australia has been a learning curve from start to finish.

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Are Press Release Distribution and News ...

Manchester PR agency Smoking Gun is a firm believer in the power of online PR and welcomed the thoughts of Graham Parker on the merits of news distribution.

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The Blogosphere explained – guest ...

Erica Douglas, author of Little Mummy blog, shares her thoughts with us about the world of blogging and why its changed her life

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I had a (day) dream

Does day dreaming help increase creativity at work? How can daydreaming be beneficial to you? For instance can it help you to rehearse the changes you want to make in your life? Be a good stress reliever, simply give you a break? All of those things. Specifically day-dreaming helps you, personally or vicariously, to imagine future events or recall past ones.

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Successful Entrepreneurs Take Action Say...

Read about one bald man’s mission to motivate 1 million people in the UK to make a difference to their lives and be inspired to take positive action yourself. More than just a PR stunt, this Manchester businessman has a credible long term goal.

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Can entrepreneurs become leaders? Are le...

These are very important questions and ones that have huge debates surrounding them. Good leadership is essential for the survival and profitability of businesses. This is even more critical for the survival of smaller firms. From my experience of developing leadership in small businesses I firmly believe that leaders can be made and that some entrepreneurs can be leaders.

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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