You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…
Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…
After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…
Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.
Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.
Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.
Social media is widely seen as essential for business. From blogs to tweets, Facebook Pages and more, here’s our quick guide to spending online time wisely.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.