Case Files

Top 5 free tools for PR measurement and ...

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…

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Digital PR advice: 5 (different) things ...

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…

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COME TO OUR PR MASTERCLASS ON PR EVALUAT...

After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…

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How to.. find and use insights in PR pla...

Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.

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Recommended viewing: The Future of Adver...

Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.

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Mobile websites- why bother?

Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Recommended viewing- How to acquire, eng...

Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.

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How to… effectively manage an onli...

Social media is widely seen as essential for business. From blogs to tweets, Facebook Pages and more, here’s our quick guide to spending online time wisely.

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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