Case Files

Recommended viewing – How to use T...

Three essential videos for those who have ever felt unsure as to what to do on Twitter. Courtesy of Amazing Video Tours here’s Listening, Engaging and Tweeting, explained.

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How to… blog (properly)

80% of global companies know they need one, but very few understand why. Read our basic guide to making weblogs work for you and get the upper hand.

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Recommended viewing – why online v...

By 2014 90% of internet traffic will be video. Click here for this and more reasons why you need to be using video content online, all explained with a video.

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How to… create an effective social...

Online, in the blink of an ill-thought tweet, your brand’s reputation can be put on the line. That means making sure staff understand appropriate social media communications is essential.

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How Search engines work – video ex...

Ever wondered how search engines actually work? Its essential to understand it before you can even begin your search engine marketing campaign. This video from Google reveals all.

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Recommended Viewing – LinkedIn...

From the horse’s mouth, as it were, the folk at LinkedIn guide you to SME fame and fortune.

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How to… avoid a brand crisis

A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.

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Recommended Viewing – How Google w...

Straight from the horse’s mouth, as it were, here’s Matt Cutts, a quality engineer at Google, talking about how the world’s most popular search engine scours the internet based on our search terms, and, more importantly, sorts the results.

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How to… create engaging video cont...

We guide you step by step through the process of producing great moving pictures for online brand promotion.

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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