Case Files

How to… effectively manage an onli...

Social media is widely seen as essential for business. From blogs to tweets, Facebook Pages and more, here’s our quick guide to spending online time wisely.

Read more

Recommended viewing – How to use T...

Three essential videos for those who have ever felt unsure as to what to do on Twitter. Courtesy of Amazing Video Tours here’s Listening, Engaging and Tweeting, explained.

Read more

How to… blog (properly)

80% of global companies know they need one, but very few understand why. Read our basic guide to making weblogs work for you and get the upper hand.

Read more

Recommended viewing – why online v...

By 2014 90% of internet traffic will be video. Click here for this and more reasons why you need to be using video content online, all explained with a video.

Read more

How to… create an effective social...

Online, in the blink of an ill-thought tweet, your brand’s reputation can be put on the line. That means making sure staff understand appropriate social media communications is essential.

Read more

How Search engines work – video ex...

Ever wondered how search engines actually work? Its essential to understand it before you can even begin your search engine marketing campaign. This video from Google reveals all.

Read more

Recommended Viewing – LinkedIn...

From the horse’s mouth, as it were, the folk at LinkedIn guide you to SME fame and fortune.

Read more

How to… avoid a brand crisis

A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.

Read more

Recommended Viewing – How Google w...

Straight from the horse’s mouth, as it were, here’s Matt Cutts, a quality engineer at Google, talking about how the world’s most popular search engine scours the internet based on our search terms, and, more importantly, sorts the results.

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Blagger’s Blog— KLM holograms, T...

Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.

Read more

January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

Read more

Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

Read more

Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

Read more

Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

Read more

Blagger’s Blog— The Day Today at...

Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.

Read more