How to… compile a PR survey story
Our top tips on securing national news coverage with the power of statistics
Read moreBlagger’s Blog— Stacey speaks, e...
Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.
Read moreTop tips for selling-in real life featur...
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
Read moreAugust 2018 in the Smoking Gun study
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Read moreBeyond digital: Marketing to millennials...
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Read moreForget the message, disrupt consumer hab...
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Read moreWant to build your brand profile? Less i...
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.
Read more