Case Files

How to… create engaging video cont...

We guide you step by step through the process of producing great moving pictures for online brand promotion.

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How to… compile a PR survey story

Our top tips on securing national news coverage with the power of statistics

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Blagger’s Blog— KLM holograms, T...

Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.

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January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

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Blagger’s Blog— The Day Today at...

Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.

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