Sober October at this PR agency: Top ant...
Struggling with Sober October? Feeling pressure from another invite to the warm sanctuary of a pub in autumn? To mark…
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Generation Z: Insights into brand loyalt...
Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…
Read moreBrand experts at Google: ‘Branding...
How do you market a company that’s big enough to be a verb? Why bother marketing a company worth $155.5bn?…
Read moreRebel brands and causes: Anti-message ma...
Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….
Read moreMarketers of the future: What tomorrowâ€...
Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…
Read moreEarned media remains vital despite anoth...
Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…
Read moreNetflix marketing: 6 examples of on-dema...
The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…
Read moreMarketing takeaways from Cannes Lions 20...
Last week the great, good, best and better of the creative industries descended on the South of France for the…
Read moreMarketing agencies must adapt to gender ...
Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…
Read moreFree Webinar: Supporting Brands Through ...
 How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now …
Read moreWhich brands have put their money where ...
Corporate Social Responsibility and greater brand purpose were the buzzwords of every PR agency at the start of the year…
Read moreComms Strategy: 4 things to have in your...
As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by…
Read moreBlagger’s Blog: Royal blood, blood...
Weekly High While the BBC’s recent adaptation of Bram Stoker’s classic ‘Dracula’ divided opinion, the billboard used to promote the…
Read moreBlagger’s Blog: Democracy… I...
Weekly High You should know only too-well by now that Smoking Gun is a huge supporter of sustainability and a…
Read moreBlagger’s Blog: Best of Christmas ...
Weekly High It’s being touted as the £100 Christmas ad that ‘blows John Lewis out of the water’. Let’s avoid…
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