Case Files

Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Marketers of the future: What tomorrowâ€...

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…

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Earned media remains vital despite anoth...

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…

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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

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Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

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Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

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A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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Smart audiences and tribes: Mapping new ...

Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.

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Social media marketing improvements with...

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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Social media influencers: Love Island, s...

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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Blagger’s Blog: Parliament, prejudice ...

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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Blagger’s Blog: Magic trees and Su...

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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August 2019 at Smoking Gun HQ

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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Mental health and social media: Lead by ...

Age and gender, profession and marital status. We all know the classic marketing agency demographic segments, but recent research shows…

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