Case Files

Sober October at this PR agency: Top ant...

Struggling with Sober October? Feeling pressure from another invite to the warm sanctuary of a pub in autumn? To mark…

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Generation Z: Insights into brand loyalt...

Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to…

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Brand experts at Google: ‘Branding...

How do you market a company that’s big enough to be a verb? Why bother marketing a company worth $155.5bn?…

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Rebel brands and causes: Anti-message ma...

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels….

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Marketers of the future: What tomorrow...

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways…

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Earned media remains vital despite anoth...

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…

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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

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Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

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Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

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A taste for success: Pink Prosecco appoi...

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us…

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THE IMPACT OF LOCKDOWN LIFE ON OUR HEALT...

The data geeks at Smoking Gun have been very busy this month…  To help health & wellbeing brands during the…

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Free Webinar: Health and wellbeing in a ...

About –  MD of Smoking Gun, Rick Guttridge and Smoking Gun’s data analyst Phil Lynch share key consumer insights and…

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Manchester Agencies run 1,100 miles R...

PR Agency Smoking ‘Run’ helps run charity marathon It was a proud moment for Manchester PR agency Smoking Gun this…

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Free Webinar: Supporting Brands Through ...

  How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year…

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