Case Files

Earned media remains vital despite anoth...

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news…

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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

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Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

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Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

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A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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Smart audiences and tribes: Mapping new ...

Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.

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Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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Blagger’s Blog: Floods, processed anim...

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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If there’s one thing we can learn from...

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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Google Shoelace: Is the future of social...

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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Kick off: 11 of the best football PR stu...

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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Brands and social issues: Why you should...

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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July 2019 at Smoking Gun HQ

With donations from the UK public increasing to £10.8billion in 2018 alone, charity PR and marketing are bigger businesses than…

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