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Netflix marketing: 6 examples of on-dema...

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon…

Marketing takeaways from Cannes Lions 20...

Last week the great, good, best and better of the creative industries descended on the South of France for the…

Marketing agencies must adapt to gender ...

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But…

A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

Smart audiences and tribes: Mapping new ...

Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.

Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.