Case Files

Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Social media marketing improvements with...

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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Social media influencers: Love Island, s...

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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Blagger’s Blog: Parliament, prejudice ...

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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Blagger’s Blog: Magic trees and Su...

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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August 2019 at Smoking Gun HQ

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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Mental health and social media: Lead by ...

September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…

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