Case Files

A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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Smart audiences and tribes: Mapping new ...

Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.

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Probably the bravest advertising campaig...

Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A taste for success: Pink Prosecco appoi...

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us…

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THE IMPACT OF LOCKDOWN LIFE ON OUR HEALT...

The data geeks at Smoking Gun have been very busy this month…  To help health & wellbeing brands during the…

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Free Webinar: Health and wellbeing in a ...

About –  MD of Smoking Gun, Rick Guttridge and Smoking Gun’s data analyst Phil Lynch share key consumer insights and…

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Manchester Agencies run 1,100 miles R...

PR Agency Smoking ‘Run’ helps run charity marathon It was a proud moment for Manchester PR agency Smoking Gun this…

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Free Webinar: Supporting Brands Through ...

  How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now  …

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Which brands have put their money where ...

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year…

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