How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.
Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.
This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…
The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…
Offensive content has been the bane of brands on social networks for some time, but now one of the biggest…
With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting…
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It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.
Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.
While there’s no one-size-fits-all social media marketing model, we’ve listed some key points to help your brand make the most out of its Twitter presence.
Smoking Gun’s media news roundup this week— Sales advice has deeper meaning, KFC’s Chicken Town triumph, and Sheffield’s St Patrick’s Day error.
Following renewed regulations regarding brands and influencers, we spoke to three of our favourite bloggers to get their opinion.