Case Files

Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

Read more

Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

Read more

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

Read more

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more

7 mental health campaigns that show peop...

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…

Read more

Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

Read more

Advertising ethics: Is Unilever starting...

Offensive content has been the bane of brands on social networks for some time, but now one of the biggest…

Read more

Advertising, social media, and the Winte...

With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting…

Read more

What 2018's Super Bowl ads say abou...

On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals….

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Blagger’s Blog— KLM holograms, T...

Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.

Read more

January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

Read more

Not working with us: 6 sexist Valentine ...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

Read more

Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

Read more

Is manwashing marketing’s biggest new ...

After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge

Read more

Blagger’s Blog— The Day Today at...

Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.

Read more