Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
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September here at Smoking Gun towers has been all about how brands can better market to millennials. We hosted a…