Case Files

A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

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To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

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Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

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Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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Social media content experts shouldnR...

When Facebook first introduced its six now-familiar emotional buttons— adding ‘Love’, ‘Anger’, ‘Laughter’ and ‘Surprise’ to the traditional ‘Like’— it…

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Blagger’s Blog— Royal baby, red beer...

Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.

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A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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Blagger’s Blog— RIP Chewy, Coca ...

Each week Smoking Gun PR rounds up the biggest media, social, marketing, PR and advertising news. This time with Chewbacca, Coke and failed campaigns.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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5 branded podcasts for PR and marketing ...

From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.

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