A Manchester PR agency’s dream: By...
Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.
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This Manchester PR agency has a question...
Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?
Read moreSmart audiences and tribes: Mapping new ...
Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.
Read moreProbably the bravest advertising campaig...
Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.
Read moreAfter shock: Emotion, empowerment and fu...
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.
Read moreNot working with us: 6 sexist Valentine ...
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
Read moreSustainability, sales and marketing the ...
As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
Read moreTortoise vs hare: Will slow journalism b...
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
Read morePaddington at 60: Why brands should emul...
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
Read moreBlog post: A new era of brand influencer...
How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis…
Read moreDigital PR; our top 5 favourite campaign...
As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and…
Read moreSenior Account Executive – JOB OPP...
PR Senior Account Executive job: Smoking Gun has opened a PR Senior Account Executive job in Manchester and welcomes applicants…
Read moreSocial Media Marketing: A Fleeting Thoug...
In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise…
Read moreData Driven Digital PR Campaigns
Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation,…
Read moreTrusted communications in a crisis: has ...
It’s an age old saying that the only people trusted less by the public than politicians are journalists – but…
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