Case Files

Broadcast media experts: A quick guide t...

Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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PR thoughts: Daily Mail, Virgin Trains, ...

As you may or may not have noticed this week, an argument has kicked off between the Daily Mail, Virgin Trains,…

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Male sexism and the modern marketing min...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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ITV's digital plans should interest...

ITV News, one of the biggest names in UK current affairs broadcasting, has unveiled its biggest push into digital yet,…

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Public relations agency thoughts: #Royal...

So as you won’t have managed to miss, news hit last Monday that Prince Harry and his American squeeze Meghan Markle will…

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Love it or loath it, just don't ign...

It doesn’t matter which wing your politics falls into, what side of the fence you prefer to stand on, or…

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5 Controversial Christmas campaigns

We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same…

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Social media marketing: One Like is all ...

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us…

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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