Case Files

The power of words

Daring campaigns like this are, at times, the best way forward if you’re looking for something memorable, but there’s a point when innovation and impact should be balanced by suitability.

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Hogging the front pages – how to g...

Hogging the front pages of nearly every national is impressive work by anyone’s standards and Smoking Gun PR looks at what’s caught the editor’s attention.

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Nationals Go Regional

The London-centric media have just discovered life beyond the M25, apparently. And this section of the Great British public is…

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The Apple Gets Bigger

Standard & Poors, the global ratings agency, have classified the iPod producer as the second most valuable company on Earth.

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An 'i' on the future

The first new national weekday publication to hit Britain in almost 25 years is now on sale.

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Last respects shown to a (barely) living...

Imagine a car journey in 1984 without a whirring tape to escape your parents’ radio with, or a John Hughes flick without hairline headphones.

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UK's favourite entertainment websit...

Our media-analysing friends at Hitwise have compiled a list of the 10 most visited entertainment sites

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Two new account wins here at Manchester ...

Two new account wins for north west PR agency Smoking Gun – Butlers Farmhouse Cheeses and Greenhalghs Craft Bakery

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@catbinlady madness

Catbinlady becomes the internet villain for a week. The world goes mad and looses all perspective. Simon Cowell to the rescue

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Social media agency update: Introducing ...

It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.

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In brand marketing, PR and anything busi...

Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.

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What the EU Content Directive may mean f...

Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.

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Social media agency top tips for organic...

While there’s no one-size-fits-all social media marketing model, we’ve listed some key points to help your brand make the most out of its Twitter presence.

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Blagger’s Blog— Navigating chao...

Smoking Gun’s media news roundup this week— Sales advice has deeper meaning, KFC’s Chicken Town triumph, and Sheffield’s St Patrick’s Day error.

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We asked bloggers about the sponsored po...

Following renewed regulations regarding brands and influencers, we spoke to three of our favourite bloggers to get their opinion.

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