Daring campaigns like this are, at times, the best way forward if you’re looking for something memorable, but there’s a point when innovation and impact should be balanced by suitability.
Hogging the front pages of nearly every national is impressive work by anyone’s standards and Smoking Gun PR looks at what’s caught the editor’s attention.
The London-centric media have just discovered life beyond the M25, apparently. And this section of the Great British public is…
Standard & Poors, the global ratings agency, have classified the iPod producer as the second most valuable company on Earth.
The first new national weekday publication to hit Britain in almost 25 years is now on sale.
Imagine a car journey in 1984 without a whirring tape to escape your parents’ radio with, or a John Hughes flick without hairline headphones.
Our media-analysing friends at Hitwise have compiled a list of the 10 most visited entertainment sites
Two new account wins for north west PR agency Smoking Gun – Butlers Farmhouse Cheeses and Greenhalghs Craft Bakery
Catbinlady becomes the internet villain for a week. The world goes mad and looses all perspective. Simon Cowell to the rescue
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
It’s one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don’t get left behind.
Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun’s MD, Rick Guttridge, explains the risks of doing nothing.
Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here’s what content marketing pros need to know.
While there’s no one-size-fits-all social media marketing model, we’ve listed some key points to help your brand make the most out of its Twitter presence.
Smoking Gun’s media news roundup this week— Sales advice has deeper meaning, KFC’s Chicken Town triumph, and Sheffield’s St Patrick’s Day error.
Following renewed regulations regarding brands and influencers, we spoke to three of our favourite bloggers to get their opinion.