Case Files

Has the (magazine) world finally lost th...

Bauer Media’s Executive Director Stuart Williams has blamed a weak year in music for the publisher’s fall in circulation of Kerrang! and Q magazines.

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SKY continues to buy

Sky 1 invested less than BBC1, ITV1, Channel 4 and BBC 2 on original programming, with Channel 5 being the only major to fork out less on production

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Integrated Digital marketing case study:...

Read the views of a North West PR and social media agency on the masterpiece Old Spice integrated digital marketing campaign and view a video case study.

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Carlsberg, probably the best World Cup a...

We love this advert World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it’s so well executed and gets right to the core of what the World Cup means for England fans.
It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

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Advertising Revenues Are Set To Grow in ...

Magna has revised its media advertising revenues forecast for 2010 from a ‘1% decline’ to ‘3% growth’. This year will be as good as it gets until 2015 it warns but what will the effect be on Manchester PR agencies?

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UK Advertising to clear recession in Q3 ...

A new forecast predicts that the UK advertising market will return to growth in the UK in Q3 2010. Will this be good news for the PR industry?

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3D, it's the future

Here’s the excerpt from another of our projects

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Blagger’s Blog— Stacey speaks, e...

Smoking Gun’s weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon’s new Twitter tactics, and all-change at the Mail.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Forget the message, disrupt consumer hab...

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Want to build your brand profile? Less i...

Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.

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